Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand
When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...
Afternoon Brief: New US Alcohol Report Tainted by Bias, Conflicts
Broad Group of National Agriculture, Beverage and Hospitality Associations Urges Secretaries of USDA and HHS to Reject Findings...
Afternoon Brief: Time to Stock Up the Drinks Cabinet
With President Trump once more headed to the White House, tariffs will make it much more expensive to enjoy your favourite tipple...
Afternoon Brief: Young Adults Find Restaurant Wine Lists Uninspiring - According to New Wine Market Council Study
Wine has low visibility and been pushed to the back of drink lists in casual restaurants and appears 'boring and tired', according to consumers interviewed for a new Wine Market Council study on 'How to Attract Young Adults and Multicultural Consumers to Wine'...
Afternoon Brief, April 12th
New Survey Reveals America’s Favorite Wine: A new survey from YouGov analyzing the wine drinking habits of U.S. citizens has revealed more about America’s wine culture. The study examined both the frequency that Americans enjoy wine as well as their specific preferences...
Hazelfern Cellars Buys 50+ Acres for Vineyard Planting in the Yamhill-Carlton Ava
Bryan and Laura Laing dig deep into Oregon viticulture with second purchase of land for Hazelfern, illustrating optimism for the future of Willamette
Afternoon Brief, May 9th
Marchesi Antinori Will Take Over Full Ownership of Stag’s Leap Wine Cellars: Marchesi Antinori and Ste. Michelle Wine Estates have announced that Marchesi Antinori will take over full ownership of Stag’s Leap Wine Cellars after 16 years of collaboration with the prestigious American company...
Afternoon Brief, May 5th
Heat Threatens Oregon Pinot Noir: As temperatures rise the state may not be able to continue to produce its signature style...
The Highly Anticipated 3rd Annual Magic in the Mountains Is Back
Chehalem Mountains Winegrowers’ Event Features 50 Wines & Bites From Five Purveyors! MAY 3, 2022, NEWBERG, OR – Tickets are now on sale for the third annual Magic in the Mountains on Saturday, […]
Cooper Mountain Vineyards Announces a Major Expansion in the Willamette Valley
The family-run, organic and biodynamic Oregon winery has acquired both the storied Chehalem Mountain Vineyard, and ArborBrook Vineyard & tasting room Newberg, Oregon (December 9, 2021) — Cooper Mountain Vineyards, the first certified biodynamic winery in the Pacific Northwest, is growing where it’s planted with two significant acquisitions in the Willamette Valley. Founded by Dr. […]