See our AI-powered camera system scanning technology and our industry-leading FruitScope data platform in action. Learn how growers are using vine-level insights to make faster, more precise, and more profitable decisions in the field. Date: April 2, 2026 Time: 11:30 AM – 1:30 PM Location: Charles Krug Winery, St. Helena, CA Hosted in partnership with California Association of Winegrape Growers Complimentary lunch and wine provided. Spots are limited, register to attend here. 

One of the joys of winemaking is mastering the process itself — gaining enough knowledge to tweak it to create signature wines. It takes years to reach this level of expertise, and those years are filled with experimentation. Many winemakers prefer to use precise measurements to guide their decision-making process. Winemakers monitor sulfite levels following fermentation, typically every 4‒8 weeks, to ensure sulfite levels remain constant until the wine is bottled. Unfortunately, taking measurements like these can be tedious when done manually, often taking 12‒15 minutes per sample. For a winery with 50‒70 lots, these checks could require an entire week of dedicated lab work each month. Visual assessment of the meniscus in a burette means that the resulting data can lean toward subjectivity. Most winemakers wouldn't dream of skipping these important measurements. Yet, the time needed to do them manually and the risk of inaccurate results are impediments to a streamlined pro

More Than 220,000 Acres in California are Enrolled in FFF Program  NAPA, Calif. (November 25, 2024) – Thirty-two winegrape growers and wineries from Sonoma, Napa and Mendocino counties have been recognized with the Founders’ Award from the Fish Friendly Farming Certification program for achieving and maintaining certification for more than 20 years. In 1999, the Fish Friendly Farming Certification program was created to protect and enhance the Russian River watershed in Sonoma County. Soon, it was expanded with a specific program tailored for Napa County and other regions. Today, more than 220,000 acres located in thirteen counties in California are enrolled in the innovative program that improves water quality and wildlife habitat. “The Fish Friendly Farming certification has become very popular among winegrowers as a sustainable certification program because it is highly effective in improving water quality and restoring fish and wildlife habitat,&rd

Afternoon Brief, March 14th

Wine Blogger from New Jersey Disappeared in Italy 5 Years Ago—FBI Seeks Help Trying to Find Him: The FBI is asking for the public’s help as they continue to search for a New Jersey native and self-described wine blogger who was last seen nearly five years ago in northern Italy...

Afternoon Brief, October 30th

Rudy Back in the Fake Wine Game: The world's most notorious wine counterfeiter is at it again – this time with his clients' blessings...

Afternoon Brief, October 12th

Staff Shortages Continue to Bite in the Wine Trade: Almost half (45%) of companies in the wine trade have been impacted by staff shortages in the last two years, with wine producers worst affected due to the seasonality of jobs such as picking...

Summertime and the delivering is easy… Most wineries would find that statement to be far from the truth. After all, the wine industry has always thrived in the colder months. However, in a world where purchasing and shipping goods online is ruled by Amazon’s speed and ease of use, wineries must begin to break the status quo. During the webinar, we heard from Cakebread Cellars, Charles Krug Winery, and Studio Beverage Group, where they shared how they drive sales throughout the summer. Read on to understand the importance of summer shipping, how the industry has changed to make warm-weather shipping easier, as well as tips and tricks on marketing your business to keep profits rolling year-round. Why Summer Shipping Matters Just because shipping in the colder months has always been the traditional business model doesn’t mean it’s the best way to operate your winery in today’s marketplace. Nowadays, buyers expect you to provide wine that will go well with su

Afternoon Brief, August 22nd

Sherry Lehmann’s Landlord Sues Iconic Wine Shop over $3.6 Million in Unpaid Rent: Sherry-Lehmann’s landlord is suing the iconic wine retailer as well as its former owners over $3.6 million in unpaid rent – and is demanding that its shuttered store on Park Avenue be cleared out immediately, according to a court filing...