When the Super Bowl and Olympics approach, we celebrate the performance we see on the field. What we don’t see is the year-round conditioning, repetition, and skill-building that made that performance possible. Winning teams don’t train only when the lights are brightest. They train all year long. The same principle applies to winery DTC teams. Downtime Is Where Advantage Is Built Periods of slower visitation or economic uncertainty can feel like a signal to pause. But research shows that the opposite approach separates leaders from laggards. A landmark study published by Harvard Business Review analyzed more than 4,700 companies across multiple recessions. The findings were striking: “Only 9% of companies emerged from recession stronger than before.” Even more telling: “Companies that balanced cost discipline with continued investment in people and capabilities recovered faster and gained market share.” Training Is a Growth Strategy,

Activations Will Bring Sonoma County Wines to One of California’s Fastest Growing Regions Building on its growing success in bringing world-class Sonoma County wines to new and divergent audiences, Sonoma County Winegrowers has announced it has agreed to become the official sponsor for Acrisure Arena and the Coachella Valley Firebirds.  “This is an exciting new opportunity to showcase and share our Sonoma County wines in a vibrant community with people who clearly love the arena and the team,” said Karissa Kruse, president and chief executive officer of the Sonoma County Winegrowers. She added, “Our focus is to reach new audiences in different settings to create memorable experiences and with this new partnership we will accomplish that in a big way in the Coachella Valley.” Acrisure Arena is a world-class entertainment venue strategically located in the Coachella Valley in Southern California within 90 miles of more than 8.5 million residents. Since

East Meets West International Wine Challenge 2024 Open for Entries Enter now and take advantage of Early Bird SAVINGS. Offer for savings expires August 16th, 2024 Early Bird Entry Fees  $70 Online Entries // $75 Paper Entries  ENTER WCWC NOW & SAVE (West Coast)  ENTER IEWC NOW & SAVE (Eastern) JUDGING: September 10th-11th, 2024 ENTRY DEADLINE: August 30th, 2024 WINE SHIPMENTS DUE by 5 p.m. September 3rd, 2024 CONTACT Debra Del Fiorentino / Trina Rushing trina@winecompetitions.com Two Competitions in One! We have combined two of our oldest and most established brands into the International East Meets West Wine Challenge! Wines will simultaneously be judged in two divisions: International Eastern Wine Competition and the West Coast Wine Competition. Traditional awards will be given in each division. Best of Show winners will move on to compete in the East Meets West Taste Off to see which wine reigns overall. This affords your wine two chances to win! An

After establishing a customer connection, it's essential to nurture the relationship strategically and tactically with your brand.  And a little bit of creativity goes a long way too. Using data insights from your e-commerce platform and customer relationship management tools, along with your email/campaign platform, empowers you to target your customers in all sorts of creative ways. Here are just a few ways eCELLAR users can creatively use the platform’s CRM reporting capability and built-in Campaign Manager to make customer outreach more creative. USING CRM AND ECOMM REPORTING TOOLS, DO A SEARCH FOR: Customers who visited the winery last May, June, July, and August and bought Rosé. They get an email mentioning that warm, rosé-sipping months are coming up and it's best to be prepared. All your customers in the states/cities of the teams heading to the Super Bowl or World Series or NBA Championship. They are going to need something to celebrate wh

Time to Shine: Bringing Championship Wines and Spirits to the City of Angels

Los Angeles Invitational Wine & Spirits Competition Prepares for Its 3rd Year   The 3rd annual Los Angeles Invitational Wine & Spirits Competition will take place February 27-28, 2024. “For […]

Korbel California Champagne® Toasts 2023 PNC Championship

December 18, 2023, ORLANDO, FL – For the second year in a row, Korbel California Champagne® sponsored the PNC Championship, awarding $5,000 to the winner of the Korbel Closest to the Pin […]

We have combined two of our oldest and most established brands into the International East Meets West Wine Challenge! Wines will simultaneously be judged in two divisions: International Eastern Wine Competition and the West Coast Wine Competition. Traditional awards will be given in each division. Best of Show winners will move on to compete in the East Meets West Taste Off to see which wine reigns overall. This affords your wine two chances to win!  And the Riesling Championship continues. Rieslings will be judged in both competitions to award a Best Eastern Riesling and a Best Western Riesling. These two winners will compete for Best Riesling! The challenge is on! It’s time to see where East Meets West.  Open to all domestic and internationally produced wines ï»¿according to regional designations. ENTER ONLINE (West Coast) ENTER ONLINE (Int'l Eastern)

Enter now and take advantage of Early Bird SAVINGS. Offer for savings expires August 17th, 2023 Early Bird Entry Fees $70 Online Entries // $75 Paper Entries  ENTER WCWC NOW & SAVE (West Coast)  ENTER IEWC NOW & SAVE (Eastern) JUDGING: September 12th-13th, 2023 EARLY BIRD DEADLINE: August 17th, 2023 ENTRY DEADLINE: August 31st, 2023 WINE SHIPMENTS DUE by 5 p.m. September 1st, 2023 CONTACT Debra Del Fiorentino / Trina Rushing emw-info@winecompetitions.com Two competitions in One! We have combined two of our oldest and most established brands into the International East Meets West Wine Challenge! Wines will simultaneously be judged in two divisions: International Eastern Wine Competition and the West Coast Wine Competition. Traditional awards will be given in each division. Best of Show winners will move on to compete in the East Meets West Taste Off to see which wine reigns overall. This affords your wine two chances to win! And the Riesling Championship continues.