In this episode of the WIN Insider Series, George Christie sits down with Alison Crowe, Vice President of Winemaking and Partner at Plata Wine Partners, to explore her remarkable journey through the wine industry. From her early days growing up in California’s Central Coast to studying viticulture and enology at UC Davis, Alison shares how curiosity, hands-on experience, and a willingness to take risks shaped her career across roles at Chalone Vineyard, Curtis Winery, and Bonny Doon Vineyard. She also reflects on authoring The Winemaker’s Answer Book and how translating complex winemaking concepts into practical insights has been a common thread in her work. Alison offers a candid look at today’s wine landscape, from the collaborative, client-focused model at Plata Wine Partners to the broader challenges facing the industry, including shifting consumer preferences and increased competition. She discusses the importance of making wine more approachable, the need for

Soledad, CA, April 28th, 2021– Chalone Vineyard, Monterey County’s historical first winery, is pleased to announce Greg Freeman as Winemaker. Freeman brings nearly twenty years of extensive experience in all aspects of winemaking to his new position.  Reflecting on his new role, Freeman comments, “I am humbled and honored to take on the trust of […] The post Chalone Vineyard Announces Greg Freeman as Winemaker appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/chalone-vineyard-announces-greg-freeman-as-winemaker?utm_source=rss&utm_medium=rss&utm_campaign=chalone-vineyard-announces-greg-freeman-as-winemaker Published Date:Wed, 28 Apr 2021 19:59:35 +0000 

Yellow Tail and Casillero Del Diablo Remain the World’s Most Powerful Wine Brands Amid a Picture of Eroding Brand Equity for Wine Brands Worldwide: Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine Intelligence Global Wine Brand Power Index reveals an industry-wide erosion of brand equity arising from the disruption to shopping and consumption patterns experienced during the Covid era, which may take some time for brand owners to restore... The post Afternoon Brief, April 28th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/afternoon-brief-1853?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1853 Published Date:Wed, 28 Apr 2021 21:42:41 +0000