Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest wine-consuming demographic by value this year. Meanwhile, the oldest members of Gen Z (born 1997-2012) are now turning 28 and developing their own distinctive wine preferences. The problem? Most wineries continue marketing as if their primary audience is still over 55. The messaging, channels, and tactics that worked for boomers actively repel younger buyers. Let's examine what actually works when marketing to these crucial demographics. What Younger Wine Consumers Actually Want Millennial Wine Drinkers (Ages 29-44) Millennials approach wine fundamentally differently than their parents: What They Value: Transparency about production methods and ingredients Sustainable and ethical busines

Distant Stars: Celebrity Wines and Endorsements Won’t Save Us

Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, […]

Fresh Vine Wine Launches on GoPuff, the Go-To Platform for Immediate Delivery of Consumers’ Everyday Needs

The celebrity-founded premium tasting, lower calorie, lower sugar brand is now available for instant delivery in 15 states across the U.S. expanding its reach to hundreds of markets MINNEAPOLIS, July […]

Drinks Writer Exposes How Celebrity Wines Are Made

May 4th – Napa, California—It’s been the biggest wine trend of the past decade: celebrity wines.  At a time when the wine world is talking about nothing but natural, hand-crafted, […]

Hall, Walt & Baca Wines Launch 2022 Season of Its Celebrity Happy Hour Series

Jimmy Kimmel, Christina Haack, Shohreh Aghdashloo, Jason Silva Added to Line-Up  (ST. HELENA, CALIFORNIA – January 20, 2022) – HALL, WALT and BACA Wines, a  set of three, family-owned wineries […]

Miller Family Wine Company Launches New Non-Alcoholic Wine Brand in Collaboration with Celebrity Chef Cat Cora

January 3, 2022, Santa Maria, CA – Miller Family Wine Company is pleased to announce its newest wine venture, Hand on Heart – a collection of premium, non-alcoholic wines developed in collaboration with Iron Chef […]

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here or read along below:  Milton Cornwell: I’m excited to share another installment in our expert series for the wine industry. Today, I have the pleasure of speaking with Bronwyn Ney, who has a fabulous background starting in luxury goods marketing with Sephora. She spent time with Clorox and ultimately held the Director of Marketing position with Hall Winery, and VP of Marketing and Direct with Knights Bridge. She now has her own consulting firm appropriately named Bronwyn Ney Marketing, which helps clients navigate the current marketing landscape. Her core focus on

February 18th – New York, NY—The March issue of Wine Spectator is dedicated to… dogs! At a time when unconditional love and devotion is needed most, the magazine is giving readers a treat by spotlighting more than a dozen dogs that work and play alongside their winemaker owners and serve as ambassadors at top estates in Sonoma […] The post Wine Spectator Once-in-a-Lifetime Celebrity Cover: The Dogs of Wine Country appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/18/wine-spectator-once-in-a-lifetime-celebrity-cover?utm_source=rss&utm_medium=rss&utm_campaign=wine-spectator-once-in-a-lifetime-celebrity-cover Published Date:Thu, 18 Feb 2021 23:09:55 +0000 

Vintner Kathryn Hall, owner of HALL, WALT and BACA Wines with five tasting room locations in Napa, Sonoma and Healdsburg, is launching a fundraising campaign this Friday during HALL’s regularly scheduled celebrity Happy Hour series on Facebook Live to aid in fire relief. Hall plans on hosting the Happy introducing local firefighters to helped preserve and protect Napa Valley over the last […] The post HALL Winery Owner Kathryn Hall to Host Virtual Fundraiser Friday to Help Aid in Napa Valley Fire Relief appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/14/kathryn-hall-virtual-fundraiser?utm_source=rss&utm_medium=rss&utm_campaign=kathryn-hall-virtual-fundraiser Published Date:Wed, 14 Oct 2020 21:33:26 +0000