The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

Afternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...

Afternoon Brief, January 10th

Association Touts Wine’s Many Assets as It Counters Anti-Consumption Push: It is a little more than a year since the World Health Organization (WHO) released a report that sent shivers through the tasting rooms of alcoholic beverage producers internationally...

Afternoon Brief, September 25th

No Signs of a Turning Point Yet for Wine: There has been little change in the trajectory of the U.S. wine market over the past three months...

Afternoon Brief, February 21st

Alpha Omega Collective Wineries Merge, Unveil New Napa and Paso Robles Tasting Rooms: Alpha Omega winery in Napa Valley, Tolosa winery in the San Luis Obispo Coast and Perinet winery in Spain’s Priorat announced their official merger today, strengthening the three brands to formally create the Alpha Omega Collective...