This summer, we’re bringing together winery leaders, DTC experts, and industry partners for a powerful event series focused on turning customer data into real sales growth. The road to stronger wine sales starts with smarter customer data Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with: Clear next steps to activate your data and deepen customer relationships Proven tactics for personalizing customer experiences at scale Real examples of how winning wineries are using data to grow loyalty and lifetime value Stops in this series Healdsburg, CA - Little Saint August 18, 1-4pm / RSVP Now Paso Robles, CA - Cass Vineyard & Winery August 27, 1-4pm / RSVP Now Willamette Valley, OR - Domaine Serene September 10, 1-4pm / RSVP Now Who should attend These events are designed specifically for winery leaders looking

Best of Show Awarded to Brecon Estate Albariño    June 6, 2023 (Santa Rosa, Calif.) — Winners have been announced for the 2023 Sunset International Wine Competition, which took place in May in Santa Rosa, Calif. Taking the top spot this year is Brecon Estate 2022 Albariño, which judges described as “fresh and bright,” “honeysuckle,” with a “lingering finish.” Ultimately, they concluded, “a very well-made wine.”  Brecon Estate is a boutique estate winery located in the westside hills outside of Paso Robles, Calif. “This particular varietal has been hugely successful for us,” says winemaker Damian Grindley. “It fits so well with alfresco summers in Paso Robles and so many Southern states, as well as the seafood culture of the [San Luis Obispo] Coast. It’s helped put both Brecon Estate and Central Coast Albariño on the map.” He continues, “Its fruit sourcing h

Best of Show Awarded to Brecon Estate Albariño    June 6, 2023 (Santa Rosa, Calif.) — Winners have been announced for the 2023 Sunset International Wine Competition, which took place in May in Santa Rosa, Calif. Taking the top spot this year is Brecon Estate 2022 Albariño, which judges described as “fresh and bright,” “honeysuckle,” with a “lingering finish.” Ultimately, they concluded, “a very well-made wine.”  Brecon Estate is a boutique estate winery located in the westside hills outside of Paso Robles, Calif. “This particular varietal has been hugely successful for us,” says winemaker Damian Grindley. “It fits so well with alfresco summers in Paso Robles and so many Southern states, as well as the seafood culture of the [San Luis Obispo] Coast. It’s helped put both Brecon Estate and Central Coast Albariño on the map.” He continues, “Its fruit sourcing h

The Business Strategy & Leadership track will host 3 sessions, kicking off with the 2022 State of the North Coast Wine Industry & Bulk Market. California’s North Coast vineyards are facing their fair share of issues - from climate change and dire water conditions to potential fire events and labor demands. Are these issues of the moment or part of a continuing trend that the wine industry must face? This session will present key data from the 2022 harvest alongside insights of what to expect and prepare for as we head into 2023.... Read More Mark Cuneo Bulk Wine Broker / Turrentine BrokerageChristian Klier North Coast Grape Broker / Turrentine Brokerage The wine industry’s ability to adapt - and thrive - in an ever-changing world impacted by global warming is becoming one of its biggest challenges. Ensuring our industries' future requires moving towards more sustainable practices and innovative tech. But can pairing technology and sustainability help to

Afternoon Brief, August 12th

What the Biden Administration’s Anti-Trust Directive Means for the Wholesale Tier: Experts believe the Executive Order may correct unfair trade practices; few predict any immediate or drastic results...

In 1968, a winery owner asked Fred Ferronato and his partner, Charlie Levell, to build a couple of stainless steel wine tanks. Ferronato, who was working at a metal shop, said he thought they could handle the job.  The winery owner was Barney Fetzer of Fetzer Vineyards in Mendocino County, Calif., and those tanks are still being used more than 50 years later. That they’ve lasted so long speaks to the success that the Ferronato family has had with Santa Rosa Stainless Steel since then. The family’s second generation, son Mark and daughter Michele Cotta, oversees a thriving company in Santa Rosa, Calif. that makes tanks, parts and supplies, custom equipment, and does tank design. “We take great pride in our products, and we strive to give our customers the best experience and the finest quality products possible,” says Santa Rosa Stainless’ Cassandra Cape. “We have wonderful employees who always go the extra mile to make sure our product is e