Afternoon Brief, April 10th

Scientists Launch Wine Bottle Washing Project in Finger Lakes, New York: Glass scientists in New York State are studying ways to wash and reuse wine bottles in order to mitigate rising costs for Finger Lakes producers...

Casillero del Diablo Names Pedro Pascal New Legendary Spokesperson

Chilean wine powerhouse welcomes Chilean-American actor as new star of global campaign Hopland, CA, May 27, 2021 – Leading wine brand Casillero del Diablo has named Chilean-American actor Pedro Pascal the new star of its global Wine Legend campaign. Known for roles in The Mandalorian, Game of Thrones, Narcos and Wonder Woman 1984, Pascal will play a new, mysterious character linked to Casillero del Diablo’s renowned wine legend […]

April 28th – Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine Intelligence Global Wine Brand Power Index reveals an industry-wide erosion of brand equity arising from the disruption to shopping and consumption patterns experienced during the Covid era, which […] The post Yellow Tail and Casillero Del Diablo Remain the World’s Most Powerful Wine Brands Amid a Picture of Eroding Brand Equity for Wine Brands Worldwide appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/yellow-tail-casillero-del-diablo-remain-most-powerful?utm_source=rss&utm_medium=rss&utm_campaign=yellow-tail-casillero-del-diablo-remain-most-powerful Published Date:Wed, 28 Apr 2021 17:14:56 +0000 

fAmerica’s #1 Chilean import¹ and leading global wine brand recognized in the prestigious 2020 Wine Star Awards HOPLAND, Calif., Nov. 11, 2020 — Casillero del Diablo has been named New World Winery of the Year by Wine Enthusiast, and will accept the prestigious 2020 Wine Star Award at a virtual ceremony hosted by the publication early […] The post Casillero del Diablo Named New World Winery of the Year by Wine Enthusiast appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/11/casillero-diablo-new-world-winery-of-year?utm_source=rss&utm_medium=rss&utm_campaign=casillero-diablo-new-world-winery-of-year Published Date:Wed, 11 Nov 2020 20:27:31 +0000