The wine industry is made stronger with collaboration, and we love seeing how winery associations – both formal and informal - support each other to create wins for everyone. From a collection of Oregon's Yamhill-Carlton AVA members referring business to each other to Sonoma Valley’s family-owned Little Vineyards sending tasters deeper into their community, we're designing custom HipMaps that showcase how winery partnerships can elevate the entire visitor experience. A True Community Effort When groups of wineries use HipMaps to refer business to each other, each participating winery displays their custom branded and styled HipMap prominently in their tasting room, making it very easy for guests to discover other wineries to visit. Visitors simply scan the QR code on the map, download our user-friendly app, and enter an access code specific to that map. Then… Our Interactive App Makes This Map Experience Special When guests open the HipMaps app they see their

Afternoon Brief: Premiere Napa Valley Celebrates the 2023 Vintage and the Spirit of Unity in the Wine Industry

The 2025 Premiere Napa Valley wine auction came to a celebratory conclusion on Saturday, marking the end of a truly memorable week in Napa Valley. This years auction raised a total of $3.3 million, underscoring the wine trades optimism for the future and reaffirming that demand for Napas finest and most innovative wines remains strong...

More Than 220,000 Acres in California are Enrolled in FFF Program  NAPA, Calif. (November 25, 2024) – Thirty-two winegrape growers and wineries from Sonoma, Napa and Mendocino counties have been recognized with the Founders’ Award from the Fish Friendly Farming Certification program for achieving and maintaining certification for more than 20 years. In 1999, the Fish Friendly Farming Certification program was created to protect and enhance the Russian River watershed in Sonoma County. Soon, it was expanded with a specific program tailored for Napa County and other regions. Today, more than 220,000 acres located in thirteen counties in California are enrolled in the innovative program that improves water quality and wildlife habitat. “The Fish Friendly Farming certification has become very popular among winegrowers as a sustainable certification program because it is highly effective in improving water quality and restoring fish and wildlife habitat,&rd

Afternoon Brief, April 10th

Scientists Launch Wine Bottle Washing Project in Finger Lakes, New York: Glass scientists in New York State are studying ways to wash and reuse wine bottles in order to mitigate rising costs for Finger Lakes producers...

The Ritz-Carlton Bacara, Santa Barbara, Announces Spring Winemaker Dinner Series Featuring Jonata & the Hilt Estate, and Grassini Family Vineyards

The popular intimate gatherings take place this April, and May, highlighting superb wines and education by the winemakers, paired with culinary delights from Angel Oak’s Chef de Cuisine, Diego Seitour […]

WineGlass Marketing Unveils Oregon Office Amplifying Support to Northwest Wineries NAPA, CA – WineGlass Marketing, LLC proudly announces its expansion into the heart of Oregon wine country, solidifying its commitment to supporting local wineries in the Pacific Northwest. Effective March 1st, the esteemed marketing agency will provide on-the-ground assistance to clients nestled within the renowned Willamette, Rogue, and Umpqua Valleys.  Susan DeMatei, President of WineGlass Marketing, expressed her enthusiasm, stating, “We are thrilled to refocus our efforts in Oregon. The region's dedication to innovation, outreach to new consumers, and ingenuity in marketing strategies make it a perfect match for our agency's expertise." She continued, "Having a dedicated presence in this vibrant market allows us to intimately understand the nuances of Oregon Wine Country."  In a strategic move to bolster local support, WineGlass Marketing welcomes Jo

Afternoon Brief, February 8th

Napa County Puts Hoopes Winery Leader in Witness Stand: Napa County's attorneys put Lindsay Hoopes of Hoopes Family Vineyard in the witness stand to question her about alleged winery rule violations...

Lawrence Wine Estates CEO Carlton McCoy, Jr., MS Named Wine Enthusiast Social Visionary of the Year

Napa Valley, Calif., November 7, 2023 – Napa Valley-based Lawrence Wine Estates is thrilled to announce that CEO Carlton McCoy, Jr. has been named Social Visionary of the Year as […]

Laughlin Loop Announces Holiday Edition of Wine Tastings in Northern Willamette Valley 

A December Collaboration of Eight Wineries in the Yamhill-Carlton AVA Welcomes Guests to Unforgettable Holiday Experiences in this Unique Region  Yamhill, OR (November 2, 2023) Eight wineries in the northern […]