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In the wine industry, there’s speculation that, in a few years, there will be only a few human wine journalists left. Who needs people when AI can write, maybe even dispense reviews, about wine with infinitely more insight? And do it far, far faster and cheaper?
December 2, 2025
In the wine industry, there’s speculation that, in a few years, there will be only a few human wine journalists left. Who needs people when AI can write, maybe even dispense reviews, about wine with infinitely more insight? And do it far, far faster and cheaper?

The more consumers appreciate wine, the more real they want their experience to be. By Randy Caparoso Lately we’ve been reading a lot about the

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Wine Industry AdvisorWine Industry Advisor
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In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles.
January 30, 2025
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles.
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso [...]
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Wine Industry AdvisorWine Industry Advisor
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No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? | Wine Industry Advisor Featured Article by Randy Caparoso
January 28, 2025
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? | Wine Industry Advisor Featured Article by Randy Caparoso
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In [...]
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Wine Industry AdvisorWine Industry Advisor
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Old vines are disappearing because, simply, they are not appreciated enough. Communication will be a key to breaking this pattern!
April 8, 2024
Old vines are disappearing because, simply, they are not appreciated enough. Communication will be a key to breaking this pattern!

Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing the 2024 Old […]

Old vinesRandy CaparosoOld Vine Hero AwardsOld Vine Conference
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Wine Industry AdvisorWine Industry Advisor
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At 2024 ZAP, it became clear that California Zinfandel has finally grown up. | Wine Industry Advisor Featured Article by Randy Caparoso
February 8, 2024
At 2024 ZAP, it became clear that California Zinfandel has finally grown up. | Wine Industry Advisor Featured Article by Randy Caparoso

At 2024 ZAP, it became clear that California Zinfandel has finally grown up By Randy Caparoso There is, undoubtedly, no organization that’s done more for a single varietal category than […]

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Wine Industry AdvisorWine Industry Advisor
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When it comes to wine choice, consumers have always been more sophisticated than industry professionals. | Wine Industry Advisor Featured Article by Randy Caparoso
January 31, 2024
When it comes to wine choice, consumers have always been more sophisticated than industry professionals. | Wine Industry Advisor Featured Article by Randy Caparoso

When it comes to wine choice, consumers have always been more sophisticated than industry professionals.  By Randy Caparoso   I started out on Burgundy but soon hit the harder stuff.  […]

Randy Caparoso
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Wine Industry AdvisorWine Industry Advisor
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The shrill talk about the American wine industry having a “problem” defies all logic and common sense. | WIA Featured Article by Randy Caparoso
February 17, 2023
The shrill talk about the American wine industry having a “problem” defies all logic and common sense. | WIA Featured Article by Randy Caparoso

The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine industry, when Rob […]

Randy Caparoso
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Wine Industry AdvisorWine Industry Advisor
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Before you go jumping to conclusions about the nature of my incendiary question, let me be clear about who I’m targeting.
September 23, 2022
Before you go jumping to conclusions about the nature of my incendiary question, let me be clear about who I’m targeting.

How can we end the dumbing down of wine conversations? By Randy Caparoso   Before you go jumping to conclusions about the nature of my incendiary question, let me be […]

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Wine Industry AdvisorWine Industry Advisor
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I love alternative style wines. They’ve kept my interest in wine piqued for the more than-45 years I’ve been in wine-related industries. Otherwise, I’d have been bored to tears. Still, I have to admit: Many of the alternative wines of today are no more original or innovative than conventional wines.
August 3, 2022
I love alternative style wines. They’ve kept my interest in wine piqued for the more than-45 years I’ve been in wine-related industries. Otherwise, I’d have been bored to tears. Still, I have to admit: Many of the alternative wines of today are no more original or innovative than conventional wines.

Today’s cutting-edge wines are more terroir-expressive than the usual commercial styles. What I don’t get, though, is how formulaic it’s all become.  By Randy Caparoso I love alternative style wines. […]

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