Cambria Estate Winery in Santa Maria, CA is already all smiles with their new SPICA ⭐️ getting fast lab results using enzymatic and colorimetric methods. It was awesome implementing automation with SPICA ⭐️ in your lab, Samantha and Joy. Welcome to the SPICA ⭐️ family, Cambria! 🍷  

When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. LISTEN IN Some of the ways businesses embody Prosperity are through: Creating and sticking to a budget. Keeping thorough records. Creating informed and effective marketing plans. A business can also extend their prosperity through collaborative efforts with like-minded groups. When this happens, bot

This February, wine club members of nearly 30 wine brands across four California counties and Michigan State can claim two complimentary tastings at any other participating club’s tasting room. Why? Because these tasting rooms have joined ReSIProcal February! Participating tasting rooms’ wines are made with SIP Certified® sustainable grapes, cultivated by sustainable farming practices that show care for the people and the planet. ReSIProcal February is a way to connect these like-minded brands and spread awareness of their good work. Participating locations include Baileyana Winery, Cambria Winery, Castoro Cellars, Niner Wine Estates, Vina Robles, Foxen Vineyard, McIntyre Tasting Studio, Shady Lane Cellars, and many others. Wondering if you’re a member of a participating wine club and can claim these complimentary tastings? Visit the ReSIProcal February event page at https://sipcertified.org/resiprocal2024 to see a list of all participating brands. Tasters have

Afternoon Brief, March 2nd

Two Brits Charged in New York Over Massive Wine Fraud: Two British men have been charged by federal prosecutors in New York over claims of a massive wine fraud. It is alleged that the two men defrauded people into investing nearly US$100 million in loans supposedly backed by an inventory of fine wine that did not, in fact, exist...