American Vineyard Magazine hosted a special livestream webcast on February 21st, featuring representatives from Turrentine Brokerage providing a detailed analysis on the 2024 CDFA Grape Crush Report. The webcast was recorded and can now be viewed for free here. Watch now as Turrentine representatives share key insights on using the results of the report to make informed, critical business decisions moving forward, with wine market perspectives from the North Coast, Central Coast, Northern Interior and Central Valley wine regions.

California's smallest winegrape crush since 2004 The California Department of Food & Agriculture's Preliminary Grape Crush Report for 2024 was released today, February 10th. The winegrape crush of 2,843,646 million tons was below the Ciatti Company’s pre-harvest projections of 3.1-3.2 million tons and the smallest since 2004. The crush was lower than even the low end of Ciatti’s estimated range, which is surprising, and indicates that - as well as yields being down - there was potentially a larger amount of grapes unpicked than previously estimated. Some observations: The total tons crushed was down -22.8% versus 3.685 million tons in 2023. It was the least amount of tons crushed since 2004 - the last time California crushed less than 3.0 million tons of winegrapes. The average tonnage price overall was down -6.8%, which does not reflect the grapes unpicked because they had no market. Cabernet production was down -30.8%, with a total of 447,919 tons in 2024 ve

NOVATO, CA  -  “The fact that the 2024 California wine grape crop was 2.844 million tons is nothing short of shocking. Although the 2024 crop was generally light, and overall demand was lackluster, the industry has not seen a crop this low since 2004,” according to Audra Cooper, Director of Grape Brokerage of Turrentine Brokerage. With grape acreage being removed (and the process continuing), and growers employing mothballing techniques on some of their less marketable blocks, the question now arises: Do we have enough wine grapes for the future growth of the California wine business? According to Brian Clements, Vice President of Turrentine Brokerage, “The 2023 harvest of 3.685 million tons was a major contributing factor to the industry’s oversupply, despite the approximately 325,000 tons of grapes that were left unpicked due to quality concerns and heavy yields. 2024 brought a historically lighter crop of 2.844 million tons, yet approximately 100,

(February 9, 2024, Novato, CA) – The California Department of Food & Agriculture’s Preliminary Grape Crush Report for 2023 was released today. The crush of 3.668 million tons stayed in line with the Ciatti Company’s earlier pre-harvest projections of 3.5 - 3.7 million tons  Ciatti’s experienced brokers are available for further details, comments & analysis on the 2023 California Grape Crush Report. Please call 415-458-5150. North Coast The takeaway from the North Coast is that the 2023 crush looked a lot like the rest of the state where wineries were willing to receive grapes only to the contracted volumes and then held growers to that number. Unlike much of the rest of the state, in the North Coast there was a late season spot market for grapes in Napa and Sonoma that cleaned up any extra tonnage. A noteworthy highlight from the North Coast harvest in 2023: Napa County harvested 92,262 tons of Cabernet Sauvignon up from 73,812 tons in 2022. - Chr

(February 10, 2022, Novato, CA) – The California Department of Food and Agriculture Preliminary Grape Crush Report for 2021 was released today. This harvest was larger than last year but still below what would be considered a normal crop. The 3.61 M tons stayed in line with the Ciatti Company’s earlier pre-harvest projections of 3.65 M tons. The Southern Interior Valley continued to trend downwards in tonnage over the last 5 years – while Lodi and the Central Coast regions produced larger crops than many expected. The North Coast bounced back from the very small 2020 harvest but was still well below normal harvest yields. Grape pricing was up across the board statewide – However it needs to be understood that especially for the Coastal regions, much of the 2020 pricing had been negotiated post-fires at significant discounts which artificially brought down the average pricing for that year. The increase in pricing in 2021 reflected strong grape demand in both the

Novato, CA – The California Department of Food and Agriculture Preliminary Grape Crush Report for 2021 has been released. It is a summary for the supply of the wine and grape industry, containing tons crushed and prices of wine grapes sold during the 2021 harvest. The Crush Report provides growers and wineries insight into the inventory position for the California wine business as a whole, and influences market dynamics for the current bulk wine market as well as the upcoming 2022 harvest. Key Insights by Region   Tons Crushed 2021 Tons Crushed 2020 Net Gain/Loss Equivalent Gallons % Chg 2021 %Δ to 5Y Avg North Coast 424,648 364,380 60,268 9,944,000 17% -15% Central Coast 549,111 403,959 145,152 23,950,000 36% 9% Northern Interior 987,540 858,767 128,773 21,247,000 15% 5% Southern Interior 1,578,463 1,704,384 -125,921 -20,777,000 -7% -16%   Tons Crushed 2021 Tons Crushed 2020 Net Gain/Loss Equivalent Gallons

Growing Forward is a ½-day, online conference focused on preparing Grapegrowers for the year ahead. The conference will kick off with a session highlighting key takeaways from the 2020 California Crush report and consider potential implications for the 2021 bulk and grape market. Following, we’ll discuss Regenerative Farming: what makes it different—some say, superior—than other sustainable farming methods. The conference closes with a panel discussion examining the impact of last years’ west coast fires on grower contacts, crop insurance and best practices for protecting your ag business in the years to come. View the Topics & Speaker-line up