Sebastopol, CA - April 17, 2025 - American Winesecrets, LLC. (Winesecrets), a leading provider of wine alcohol reduction and other specialized wine filtration technologies announces that Cameron Caldwell has joined the company as our Operations Manager at the Sebastopol, CA headquarters. Mr. Caldwell has over four years of experience in the field of specialized separation technology for wine production, and over seven years of experience in winemaking and wine chemistry, to include roles in France, Australia, and New Zealand. He brings with him a high degree of wine chemistry and winery operation expertise.  Caldwell received a BS in Chemistry from the University of Minnesota, Duluth campus. He also holds a Certificate in Winemaking from the University of California at Davis. Cameron most recently served as the Director of Operations at BevZero, and is deeply knowledgeable about alcohol reduction in wine, and the development of “No-Alc” flavor profiles.  “I&

FIVE SURPRISING MARKETING STRATEGIES TO INCREASE SALES BY DAN PENDERGAST It is a natural reaction – when you need cash, the gut reaction is to turn to marketing and demand more. More emails, more social media posts, more ads, and more offers. But the volume of marketing does not have an equal or parallel relationship to results. If you send twice as many emails, you may get less than twice as many sales, and a 20% discount will likely deliver less than double the sales of a 10% discount. Furthermore, marketing isn’t turnkey and often takes months (or years) of consistency to witness results. So why execute marketing if you can’t count on it to provide sales? Marketing provides your product (wine) with a brand. A brand is a reason to buy your wine and charge a specific price for your wine above other wines. Without marketing, there’d be no brands; without brands, all wines are the same. Marketing can even create value beyond the product. Take Barefoot, for examp

Celebrating 40 years of business, the Nordby Companies have seen their fair share of success and turmoil. The story of Craig Nordby is a familiar story of a family business with a bright future. He leads a group of Sonoma County’s premier construction companies, as Nordby Companies CEO. The Nordby Companies includes Construction Services, Signature Homes and Wine Caves.  He oversees more than $50 million in revenue and 42 employees in the greater North Bay area between the companies. Born in Redwood City and raised on an apple orchard in Sebastopol, Craig Nordby witnessed firsthand the transition of Sonoma County’s Wine County. The youngest of three boys, he grew up in a home designed and built by his father, Wendell Nordby. Remembering his idyllic childhood, Craig says, “It was fun to live on a farm; we had goats, sheep, rabbits, chickens and a donkey. We had big gardens that produced fresh vegetables. I recall milking the goats and my mom would make the cheese