Best Wine Club Management Software for Wineries (2026 Quick Guide) Your wine club is likely your most predictable DTC revenue stream. Members buy on schedule. They purchase more outside of shipments. They refer friends. According to Silicon Valley Bank’s State of the U.S. Wine Industry Report, direct-to-consumer revenue, particularly wine clubs, remains one of the most controllable and margin-protective channels for wineries. Yet many wineries are still running their wine club: Manually Across disconnected systems On software not built for winery operations That friction quietly costs money every week. What Wine Club Software Should Actually Do in 2026 At minimum, your system should: 1. Increase retention Flexible club levels and shipment schedules Clear, automated member benefits Customization options that members value 2. Reduce revenue leakage Automated expired card updater Clean billing workflows Fewer manual errors 3. Speed up tasting room enrollment POS-connected s

The bulk market globally can be characterised as slow, even for what is a traditionally slow time of year when the Northern Hemisphere summer holidays are is in full swing. As well as there being few buyers, some already-acquired wine is being put back on the market by those who no longer need it; these wines are sometimes picked up quickly by an alternative buyer, sometimes not. The reappearance of inventory is potentially symptomatic of a range of factors – problematic shipping; dry goods such as bottles being in short supply and/or high in price; a real or projected slowdown in consumer sales as annual inflation rates remain high.  The inflation rate in the US fell in July, from 9.1% to 8.5%, as a decline in fuel prices offset a continued rise in grocery prices. Hopefully this a sign of inflation starting to cool, but in many other markets fuel prices and energy bills are projected to continue rising for the rest of the year. In the UK, the Bank of England expects inflati