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Innovative Crush Facility Combines DTC Sales and Customer Interaction with Wine Production Experience
Imagine: An intimate tasting room setting that exquisitely showcases your brand. Handing your guests a glass of wine then taking them on a private tour of the high tech production facility where you craft your wines. Walking them through a superb tasting experience that profiles your best varieties. Selling cases of your artisan product onsite to those same enthusiastic guests who’ve been wowed by the whole experience and are now your loyal customers. Envision that and you’ve just described Grand Cru Custom Crush in a nutshell. Grand Cru Custom Crush, located in Windsor, CA, is a wine production cooperative founded by Robert Morris and Erin Brooks that provides 31 thousand feet of state-of–the-art production and hospitality space in a unique combination that’s creating success for clients and consumers alike. Morris oversees the production arm of the company that provides cutting-edge, full service crush and winemaking operations to small lot winery producers
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