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Crealis Undertakes a Global Transformation to Strengthen Its Industrial and Commercial Performance in the Service of Its Customers
The wine market is less predictable than ever, and so is the consumer. Rapid fluctuations in the economy or political situation mean customers have less certainty in potential sales, so when inflation or tariffs rise or fall, or a retail account is gained or lost, wineries need a quick turnaround to capture the sale. That often means last-minute orders with a sense of urgency. Bringing It All Together Crealis CEO Enrico Bracesco is transitioning the eight companies Crealis has acquired (Maverick, Corchomex, Rivercap, Enoplastic, Sparflex, Le Muselet Valentin, Supercap, Pe.Di), which together have a heritage dating back 70 years, into a cohesive organization under a single name: Crealis.  The wine business will now have an integrated business unit with centralized operations, including supply chain, manufacturing, quality and R&D. This unification provides more agility, increases procurement synergies and results in tighter delivery times. Spirits will have a separate pro
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CREALIS Announces the Arrival of Its New CEO
The international group Crealis, specializing in closure solutions for wine and spirits, is proud to announce the appointment of Enrico Bracesco as the new CEO.  With over 20 years of experience combining strategy and execution, Enrico Bracesco has extensive expertise in the industrial sector, particularly in multicultural and international environments. He has acquired valuable know-how in managing strategic transformations and leading growth acceleration projects, notably at Cimbali, equipment dedicated to the coffee world, and Technogym, world leader in fitness equipment. Based at Crealis' headquarters in Italy, Enrico Bracesco takes over the group's leadership to ensure activities in various markets. He reports directly to Crealis’ Board of Directors.  "I am very happy and excited to join the world leader in the capping and over-capping industry. Since its creation, Crealis has continuously demonstrated its ability to innovate and develop in its various
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