In March 2026, the TTB issued guidance on the use of AI-generated imagery in alcohol beverage advertising (read it here). The short version: AI-generated images used in alcohol marketing must comply with existing labeling and advertising regulations, including accurate representation of the product. This sounds obvious. But there's a nuance worth understanding if you're choosing how to produce your product imagery this year. The guidance applies broadly to any imagery categorized as AI-generated. The practical question it raises is how closely your vendor's process is anchored to your actual product. There's a meaningful difference between two approaches. A tool that generates a "wine bottle" from a text prompt or a rough photo produces something invented. A plausible bottle, not a representation of your real label, your specific closure, or your actual container. Whether it looks convincing is a separate question from whether it accurately represents your pro

Don't let lackluster imagery give your brand Grinch vibes. Make your visuals jingle instead. 83% of people shopping online say that photos influence their buying decisions more than any other factor, according to a 2021 Amazon study. 🎁 Get photo-ready for the holidays In the busy holiday season, you need to stand out. Not just from other wine/alcohol options, but from all of the things that are working to grab your customers' eye (and holiday spending budget). Decorate your Bottle Shots, get seasonal Lifestyle Images, show off holiday gift sets and product lineups, use branded recipe pairings for your actual bottles, and much more. Everything is ready to go in one place. All you need to do is get started! 🔔 Get holiday marketing assets now

Join us on Aug 11th at 9am PT, for this exciting webinar presented by Laurie Millotte of Outshinery! 83%* of people shopping online say that photos influence their buying decisions more than any other factor (*2021 Amazon study). Learn why visual product content is crucial to driving conversions, what consumers are looking for, and what other types of images a winery should consider using on their website and beyond! Register Now

83% of people shopping online say that photos influence their buying decisions more than any other factor*. Don’t miss out on this webinar from Commerce7's partner, Outshinery!*2021 Amazon study What people will learn: Why visual product content is crucial to driving conversions The digital shelf when it comes to wine (what consumers are looking for) Looking beyond Bottle Shots (what other types of images a winery should consider using on their website and beyond) Register Now

If you had three wishes, what would they be? Easier life? More resources to work with? A happy place to be? If those are your wishes, we have good news. They are granted in the whole new world that is Outshinery.com. We've revamped our whole site and it's ready for you to enjoy. Check it out.   Here's what's new: It's all about making your products shine. It's easy to purchase the assets you want and need to future-proof your brand. More integrations are on the horizon. Everything is planned to fit into the modern winery tech stack. Simplified pricing communication. Intuitive design helps you understand how much you'll pay for assets as you browse for options. Data-supported brand assets. Choose from products that are proven to directly influence online sales. Cutting edge content. Hear from advisors and experts on exactly what's up in marketing for the wine industry. Visually appealing. There's nothing more impor