The Marketing Behind Come Over October Hopefully, by now, you’ve seen some wineries participate in Come Over October, a new program launched to benefit the wine industry. Our industry is facing a critical shift where the cultural narrative around wine is being scrutinized. At the same time, loneliness and isolation are now at epidemic levels, and the simple act of sharing wine, which has always been a catalyst for connection, seems to be losing its place. The goal of Come Over October, launched by wine journalist Karen MacNeil and PR veterans Gino Colangelo and Kimberly Noelle Charles, is to counter these trends. The idea is simple: encourage friends, family, and colleagues to “come over” in October to share a bottle and reconnect. It’s not about fancy wine pairings or breaking the bank—just using wine as a focus to celebrate being together in an increasingly disconnected world. The wine industry, as always, adapts to challenges, and this campaign is a re

Afternoon Brief, December 14th

Winemaker Mike Grgich, Who Grabbed Worldwide Attention with His Napa Chardonnay, Dies at 100: After emigrating from Croatia, the winemaker worked at top Napa cellars like Beaulieu Vineyard, Chateau Montelena and Robert Mondavi Winery before founding his own winery...

Afternoon Brief, February 27th

Napa Cabs Go Big at Auction: The skies over Napa Valley may have literally been dark on a stormy Saturday, but the outlook for Napa Cabernet Sauvignon has never been brighter after a phenomenal outcome at the Premiere Napa Valley Auction...

Afternoon Brief, December 5th

Herbicide the Star of New Napa Movie: Documentary filmmaker Brian Lilla says he moved from Oakland, California to Napa to get away from gun violence, because he and his wife wanted to have kids. Once there, he discovered grapegrowers spraying Roundup on their vines and it disturbed him enough to make a movie about it...