Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the future of the tasting room, especially in the face of COVID-19 quarantine.   Milton Cornwell: Thank you for agreeing to the interview, Brian! There is a lot I want to discuss with you, especially with all the changes we’re seeing with coronavirus [COVID-19] and how wineries are embracing technology. I can’t help but compare this to Y2K—that event fundamentally changed how companies embraced technology. Are we in a similar kind of moment now?   Brian Baker: It is a pivotal moment, if that’s what you mean. Disruptive events like these have disruptive consequences. They also create opportunities. Coming out of this crisis, winery-owned tasting rooms have a c