BEHIND THE BOTTLE Bogle Vineyards, along with their glass supplier and design team, met with Bergin in 2018 to refresh their Phantom Chardonnay package. Their goal was to reach and engage new consumers with a visually stunning and impactful label. The original focus was the Chardonnay but quickly carried over to the Phantom Red Blend. The transition to screen print has been wildly successful for both labels and it’s now impossible to miss them on the shelves. DESIGN DETAILS Auston Design Group, along with San Francisco-based tech company Tactic, worked together to redesign the Phantom Chardonnay package. Phantom’s original paper label has been replaced with a screen-printed label depicting a haunted vineyard that is blanketed in a ghostly golden fog. The haunting feel to this label is no coincidence as it pays homage to the Bogle family name, which means “ghost” in Scottish. The design wraps around the bottle and is accentuated with an elegant, 22-karat gol

Some 50% Say They Have Felt the Presence of a Ghost According to New Phantom Wines/One Poll Survey 

Only 17% say they DO NOT believe in the paranormal October 19th – CLARKSBURG, CA – This time of year, ghouls, ghosts and spirits are celebrated and embraced during various celebrations, but according to a new survey, most people believe the paranormal isn’t just a Halloween trick.  64% say they believe in the paranormal according to the […]

Afternoon Brief, August 14

Multi-State Partnership Advances Sustainability in the U.S. Wine Industry Through Research, Education and Promotion: The largest winegrowing states in the country — California, Oregon, New York and Washington, which produce 95% of U.S. wine — have established educational and certification sustainability programs over the past two decades, furthering the widespread adoption of sustainable practices by U.S. winegrowers and winemakers...