A look at the trends influencing wine packaging design & innovation. Introduction U.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to price increases and the persistence of the premiumization trend. In the crowded and increasingly challenging wine market, effective package design can help a brand get noticed and appeal to consumers. This report looks at several key trends impacting wine package design, from authentic storytelling to interactive engagement to environmentally and socially responsible solutions. Authenticity According to a recent GlobalData study, three out of four consumers consider product/brand authenticity essential or nice to have when making purchase decisions. This attitude is especially true among older generations and higher-income earners, a key demographic for wine sellers. Authentic brands are perceived as genuine, original, and transparent, providing quality assurance and trust. Euromon

Afternoon Brief: California Grapegrowers Race to Beat the Heat

Trucks full of wine grapes clogged roads all over northern California wine country this week as wineries raced to get their precious cargo into tanks before a brutal heatwave shriveled them to raisins...

Doña Paula wanted to redefine sustainability in winemaking with its "Unique" line of organic wines. Against a backdrop of staggering statistics highlighting the exponential growth of the organic wine sector, Doña Paula’s commitment to environmental responsibility stood out as a guiding light. TAKEAWAYS Amidst a global surge in demand for organic wines, Doña Paula wanted to redefine sustainability in winemaking with its "Unique" line of organic wines. Against a backdrop of staggering statistics highlighting the exponential growth of the organic wine sector, Doña Paula’s commitment to environmental responsibility stood out as a guiding light. Doña Paula turned to UPM Raflatac. Their commitment to crafting label materials beyond fossils, and in this case, sourced entirely from recycled components aligned seamlessly with the winery's ethos. ENVI® is made from 100% Post Consumer Waste (PCW) materials and has an ultra

Bodegas Valdemar Highlights Biodiversity with New Packaging for the Young Wines of Conde Valdemar

August 9th – Bodegas Valdemar is excited to announce a new look for their Conde Valdemar portfolio of young wines. The updated packaging reflects the estate’s deep commitment to sustainable […]

Bodegas Montecillo Boasts 150 Years of Authenticity and Looks Ahead to Future of Winemaking 

Mercedes Garcia Rupérez influences Bodegas Montecillo wines with new styles and categories while maintaining authenticity and tradition  New York, NY, January 4, 2022 — This year, one of the pioneering […]