Take a look at any number of Tasting Room Associate job ads, and it becomes apparent we need to hire unicorns – rare, mystical, and never seen in the wild except by a chosen few. We are seeking that blend of hospitality heart, wine knowledge, and hopefully sales skills. Every new opportunity to hire is the chance to go searching for unicorns, and luckily, there is a strategy to help find them! First, let’s define what a successful DTC candidate needs to have. Hospitality Heart. A Hospitality Heart, which is impossible to train for, is something the candidate either has or not. It is the rarest quality, hidden, and can be bluffed if needed. WISE calls this Service Heart. In our Mystery Shopping, we are looking for Service Heart – the deep seeded desire of that teammate to be helpful, kind, and truly wanting to be of service, and not just there to punch a time clock and collect a paycheck. At the Union Square Hospitality Group, Danny Meyer has taken great care to d

Afternoon Brief, April 22nd

Napa Green’s Roundup Ban Underscores Controversy behind Sonoma County’s ‘Certified Sustainable’ Vineyards: 95% of Sonoma County’s vineyards are certified-sustainable. Here’s why that’s controversial...

Terlato Wine Group Hires Level 3 Sommelier, Kim Beto as Vice President, Fine Wine & Spirits Business Development

LAKE BLUFF, IL (October 3, 2023) – Established in 1947, fourth generation family owned and operated Terlato Wine Group (TWG) is pleased to announce the appointment of Kim Beto to the role of Vice […]

Afternoon Brief, August 24th

Wine Grape Transport Truck Overturns Near George, WA Trapping Two: A semi-tractor pulling two trailers filled with wine grapes met a severe mishap on Monday, overturning while traveling too fast on Road 1-Northwest near Beverly-Burke Road, just north of George. The incident occurred on the corner east of Beverly-Burke Road Southwest at approximately 5:30 p.m...