Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku

Afternoon Brief, January 5th

Trump Return Could See Wine Panic Buying: Trump's re-election could see a return of wine tariffs, leading to more pain for wine lovers and collectors...

UNRAVELING THREADS In the ever-evolving digital landscape, wineries continuously explore innovative avenues to promote their brand and connect with wine enthusiasts. The emergence of cutting-edge technologies has opened up exciting possibilities for wineries to enhance their marketing strategies, but choosing the right platform can make all the difference. The big news this past month is the launch of Meta’s new platform, Threads. Threads is a new app built by Meta’s Instagram team for sharing text updates and joining public conversations. But should you consider it for yourself, and what opportunities does it hold for your winery’s business purposes? Several Twitter competitors, aside from Threads, have recently made headlines. Notable apps like Bluesky, Mastodon, Spill, Post, and even Donald Trump’s Truth Social have gained attention for various reasons. While many of these platforms experienced a brief surge in users due to policies introduced by Musk that le

Afternoon Brief, September 11th

NAWR Applauds First Circuit Court of Appeals’ Decision That Rhode Island’s Ban of Wine Shipments from Out-of-State Retailers Is Discriminatory: The National Association of Wine Retailers (NAWR) released the following statement from its President David Parker concerning the First Circuit Court of Appeals’ recent decision in Anvar v. Dwyer that Rhode Island’s ban on wine shipments from out-of-state retailers is discriminatory...

Afternoon Brief, September 8th

Two Wineries Join Lawsuit Accusing Napa County of Unconstitutional Patterns & Practices: Two wineries have filed motions to join Hoopes Vineyards as parties in interest in the ongoing action against Napa County alleging an unlawful pattern and practice of forcing wineries that have operated for decades to seek permits for rights they have long possessed...

Afternoon Brief, September 1st

Introducing the Newest AVA in California: Winters Highlands: Winters Highlands has been designated as the newest American Viticultural Area (AVA) by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB)...

Afternoon Brief, August 25th

Sonoma County Winegrowers Team Up with the San Francisco Giants to Feature Local Wines: The partnership will feature a “Sonoma in the City” cloud club theme & new wine region video series...

Outshinery client-exclusive workshop Save your seat now! Not yet a client? Win a free ticket here.  A workshop and live digital audit with marketer Shana Bull. Jun 22, 2022 10am PST | 1pm EST SAVE YOUR SEAT If you’re like most marketers, coming up with creative ideas for social media, your blog, emails, digital ads, etc. can get exhausting.  But what if we told you that you only need ONE good idea to create 10 pieces of content? Shana Bull is a digital marketing educator who will lead a workshop and live digital media audit teaching you how to brainstorm ideas and break them down into smaller, bite-sized pieces that can be used across various digital marketing channels. You’ll walk away with: Relevant and valuable content that saves YOU time Actions to reach your digital marketing goals A live digital media audit Shana Bull is a digital marketing educator, best-selling children’s book author, and freelance writer based in the East Bay Area. She is passion