Blended Technologies is excited to announce the appointment of Heather Crawford as its new Vice President of Growth.  Heather, a seasoned leader at the intersection of the wine industry and technology, most recently served as an operations, sales and marketing leader at Vintrace. Her career has been defined by integrating cutting-edge technological solutions within some of the world’s leading wineries, including Treasury Wine Estates, Far Niente and Wente Vineyards.  With her proven commercial track record, Heather will focus on scaling Blended’s market presence and commercial operations. She will work alongside the Blended team and report directly to CEO, Matt Witte.  "Heather’s deep expertise in business development will be pivotal as we accelerate our growth," said Matt Witte, founder of Blended. "She has been a leader in winery operations software for many years, and her insights have helped drive innovation across the industry. We&r

The art of wine blending is where the skills of the finest winemakers truly shine. However, while taste is often the primary factor in determining blends, there’s also a broader picture to consider that can have significant business implications. Each blending component is often unique and may vary in variety, origin, chemistry, and production costs. Depending on the intended sales channel, some or all of these elements may be crucial to the commercial success of the finished wine.  After speaking with hundreds of winemakers, we’ve found that conducting blend trials is one of the most common workflows still performed with a spreadsheet. This holds true even if the winery uses winemaking software!  Feature: Trial Blend Trial Blends is just one feature designed to help winemaking teams make more informed decisions with less effort. Since Blended already knows everything about your wines, tell us what you’re blending and we’ll simulate the important ch

From a software perspective, Bottled inventory lives in no man’s land. It’s the place where operations software ends and point-of-sale and accounting systems begin. For many wineries, this mirrors the silos within functional teams as well. The winemaking team manages up to a point before it gets turned over to the tasting room staff and finance teams. Handoffs between people and systems are typical points of inefficiency. Put simply, they are areas where it's easy to drop the ball.  For wineries, that inefficiency takes the form of wasted time, inability to plan ahead, and lost revenue. Over the last few weeks, two conversations I had with the winery staff stand out in my mind. The first, with a winemaker, discussed how easy it was to lose track of inventory during busy seasons. Staff would move a few cases from the cellar to a tasting room and forget to record it. Inventories would get off from the official count quickly and they’d be forced to spend ex