Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

Friends, when it comes to wine and e-commerce, what’s your Super Bowl? It’s Black Friday–Cyber Monday, or BFCM. No contest. It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results. The wineries that profit during BFCM have trained for the big game—and leaned on data to guide their plays. To help you get the most out of BFCM, we've put together a playbook, driven by your own customer data, that will help you turn Thanksgiving into a successful sales holiday. Segment your offers by customer group. Are you pitching your most expensive bundle to your lowest club tier? Avoid this time-consuming mistake and pitch directly to well-qualified buyers by identifying customer segments who have purchased at a high dollar value. Identify your VIPs and give them early access to your biggest deal of the year. Who are your most engaged club members? Who makes a purchase on every e-comm

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.

Black Friday is right around the corner, which means consumers are gearing up for their annual shopping extravaganza. It’s a known fact that retailers offer some of the best deals of the year on their products on this day and savvy shoppers are ready and willing to spend to get a piece of the savings pie. Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday. Establish your Black Friday Promotions Customers expect good deals on Black Friday but that doesn’t mean you have to offer deals that aren’t feasible for your business just to appease the masses. There are tons of ways you can participate in a

Let's Make Sure You're Covered For Black Friday / Cyber Monday Navigating BFCM can be very challenging. From figuring out what you can offer to setting up the infrastructure to run it, to marketing the event itself, there’s a lot to figure out! Not to mention that this is one of the most competitive marketing events of the entire year. This simple quiz asks the key questions necessary to understand if your website and marketing are prepared for BFCM. In no time, we’ll help identify any areas that you may need to shore up so you’re covered when BFCM starts. The Quiz Covers: What To Include (And Delete!) From Your Landing Page How To Assess Your Mobile Friendliness How Many Emails Your Should Be Sending Important Tactics For Building Your Email List Advertising Strategies That Work The Role Social Proof Should Play On Your Page Customer Support Must-Haves Timing Your Campaign For Maximum Results Discount Strategies That Work ... And More! Click Here To Take Th

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

Join us for this exciting webinar with Andrew Means of Transom, as he walks us through a winery's website and adjusts it to maximize sales for Black Friday and the holiday season, in real time! In addition to getting your site ready to sell your immediate offer, we'll also cover just how much social proof can improve your conversion rate, and how data collection can give powerful insights to improve current and future ad campaigns. Oct 28, 2024 10-11am PDT  Register Now

The countdown to the biggest shopping weekend is on! Elevate your winery's presence this Black Friday & Cyber Monday with our checklist: 💲 Discounts: Define your discounts for both Black Friday and Cyber Monday. Are you using the same promotions or offering different deals each day? 🖼 Creative Assets: Finalize your marketing materials. Eye-catching visuals and subject lines are key to grabbing attention, especially on this retail holiday.  🌐 Website Prep: Ensure your website is a seamless shopping experience. Highlight Black Friday and Cyber Monday deals prominently with banners, popups, and dedicated landing pages. Optimize for mobile users and streamline the checkout process. 🌟 VIP Early Access: Reward your most loyal customers and wine club members with exclusive early access. Build excitement and make them feel appreciated! 📬 Email Scheduling: Plan your email campaigns strategically. Send email reminders leading up to Black Friday and Cyber Monday. Include

It’s mid-November, which means Black Friday is almost here. And since today eCommerce sales make up 21% of global retail sales, Cyber Monday is equally essential. (In fact, most retail bloggers refer to the entire weekend as one unpronounceable acronym: BFCM).  According to research by Future Publishing, 76% of US consumers will shop BFCM this year, and 56% will shop only online. Thus, the BFCM period represents an undeniable opportunity to get wine sales messages out via email to capture those shoppers. This blog reviews how to maximize email marketing to increase conversions and bring people to your websites. 1. Send Emails Early What makes BFCM so unusual is that people plan their shopping much like a vacation: They check for deals and plan store visits in advance. This type of “appointment shopping” is predicated on the assumption that they know what products are included in the sales ahead of time. So don’t think you can send an email on Wednesday befo

The holidays are coming up quickly with Thanksgiving just around the corner and December holidays shortly following. These days, the after-Thanksgiving deals are for all types of businesses—not just big box stores. That’s why it’s important to start your holiday marketing efforts now instead of a few weeks later! Check out these ways you can get prepared to stay on top of your marketing efforts this holiday season. Participate in Black Friday and Small Business Monday Just as Black Friday is approaching, so is Small Business Monday. You can take advantage of offering deals to drive business with either holiday, or both. Consider what type of deal might entice your current customers to come back or for a new customer to convert. This could be a percentage off of the cost of services, a freebie with a certain amount of spend or any other offer that makes sense for your business. Add End-of-Year Clearance Sales Many businesses undoubtedly have items they’re hoping