Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday browsers into buyers. With peak shopping season approaching, this session was all about small, actionable tweaks you can make right now to ensure your site is ready when customers start searching for gifts. 1. Make Holiday Intent Obvious When shoppers land on your homepage, they're looking for one thing: the confidence that you can help them find (and ship) the perfect gift on time. That's why it's so important to give them clear visual and navigational cues that say, "Yes, we've got you covered." That doesn't mean covering your site in red and green. Instead, aim for subtle seasonal touches that align with your brand, like warm seasonal messaging, photography, or gift-centric cues.  Two Key Updates to Add Now: Shipping Timelines: Clearly state cutoff dates ("Order by Dec 18 for delivery by Dec 24"). Corporate Gifting Entry: Include an entry po

Friends, when it comes to wine and e-commerce, what’s your Super Bowl? It’s Black Friday–Cyber Monday, or BFCM. No contest. It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results. The wineries that profit during BFCM have trained for the big game—and leaned on data to guide their plays. To help you get the most out of BFCM, we've put together a playbook, driven by your own customer data, that will help you turn Thanksgiving into a successful sales holiday. Segment your offers by customer group. Are you pitching your most expensive bundle to your lowest club tier? Avoid this time-consuming mistake and pitch directly to well-qualified buyers by identifying customer segments who have purchased at a high dollar value. Identify your VIPs and give them early access to your biggest deal of the year. Who are your most engaged club members? Who makes a purchase on every e-comm

Secure Your Tickets The last Sip & Savor Friday of the year is coming up, and you're invited to help us close out the season in style — with a special Family Night celebration! Join us on Friday, September 26th from 5:00 – 8:00 PM for a relaxed evening of wine, food, and fun for all ages. Here’s what’s in store for this special send-off:  Enjoy a tasting flight featuring wines from four of our fantastic member wineries: Bienvenue, Black Kite, Bucher, and Fat Dragon — all at your own pace  Savor delicious Southern-inspired eats from Bayou on the Bay, available for purchase on-site  Take advantage of $20 advance tickets ($25 at the door) — a great value for an evening of discovery and enjoyment Wine-by-the-glass specials and bottles available for purchase directly from the wineries Family-friendly fun including a bounce house, face painting, lawn games, and more! Whether you're sipping with friends or bri

Secure Your Tickets The last Sip & Savor Friday of the year is coming up, and you're invited to help us close out the season in style — with a special Family Night celebration! Join us on Friday, September 26th from 5:00 – 8:00 PM for a relaxed evening of wine, food, and fun for all ages. Here’s what’s in store for this special send-off:  Enjoy a tasting flight featuring wines from four of our fantastic member wineries: Bienvenue, Black Kite, Bucher, and Fat Dragon — all at your own pace  Savor delicious Southern-inspired eats from Bayou on the Bay, available for purchase on-site  Take advantage of $20 advance tickets ($25 at the door) — a great value for an evening of discovery and enjoyment Wine-by-the-glass specials and bottles available for purchase directly from the wineries Family-friendly fun including a bounce house, face painting, lawn games, and more! Whether you're sipping with frie

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

It's Not Too Late To Make Your Brand Stand Out This Season The holiday season is upon us, and with over 40% of holiday shopping still up for grabs, there’s plenty of opportunity to make this year a success. Here’s how to create marketing that captures attention, boosts sales, and makes your brand memorable during the busiest shopping months of the year. 1. Know Your Audience's Shopping Patterns Holiday shopping is a marathon, not a sprint! While some shoppers start in August, most still buy in November and December. By timing your campaigns and maintaining consistent engagement, you’ll be top of mind for those last-minute shoppers. 2. Offer The Perfect Balance Of Choice And Convenience People crave personalized options but want a hassle-free shopping experience. Offering curated, easy-to-buy gift sets or customizable options can appeal to both the buyer’s convenience and the gift recipient’s unique tastes. 3. Tap Into Emotional Connections Holida

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.

Black Friday is right around the corner, which means consumers are gearing up for their annual shopping extravaganza. It’s a known fact that retailers offer some of the best deals of the year on their products on this day and savvy shoppers are ready and willing to spend to get a piece of the savings pie. Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday. Establish your Black Friday Promotions Customers expect good deals on Black Friday but that doesn’t mean you have to offer deals that aren’t feasible for your business just to appease the masses. There are tons of ways you can participate in a