Consumers increasingly believe companies have a responsibility to protect the planet but aren’t doing enough, and they’re willing to change their buying habits to reward companies that are. These concerns are deepest among millennials — the generation wineries have been courting to replace the retiring baby boomers that a recent UK study identified as being highly favorable to wine cork stoppers over artificial closures. Cork plays a crucial role in maintaining the world’s ecological balance, fighting climate change and desertification, and sustaining biodiversity. Cork producers like Amorim help ensure that the seven million acres of cork oak forest, an integral part of one of the world’s 36 biodiversity hotspots, remain protected. For the many consumers who consciously consider sustainability metrics before buying products, these forests are crucial in delivering a negative carbon balance of -393grams CO2-equivalents to Amorim’s cork stoppers, in s