By Cheryl Durzy, Founder & CEO, LibDib From my desk here at LibDib, the recent closure of Drizly has been a topic of both professional and personal contemplation. Drizly wasn't just another tech startup; it was a pioneer in the compliant delivery of alcohol, blending innovative tech with a flair for irreverent marketing—exactly what the beverage industry needed back in 2015. Despite its downfall, partly hastened by a significant data breach, I have only respect for what Drizly achieved and for its team, some of whom I've been fortunate enough to know personally. In fact, one of the Drizly founders reached out to me within days of LibDib's launch. We discussed potential synergies, shared visions and experiences that highlighted the power of innovation in our field. Later, during the pandemic, we even exchanged town hall meetings and company swag, fostering a spirit of camaraderie. These interactions are cherished memories now (along with my Drizly hoodie), especial

If you’ve been reading any marketing articles in the past few years, it’s all about multichannel marketing – or how you coordinate your messages across channels. At WineGlass Marketing, we have been testing and have some exciting case studies today to share on the benefits of integrating your marketing. What Is Integrated Marketing? Simply put, it’s when combining different channels tells the entire story. The idea is that the sum of the parts becomes more significant than the whole through a multidisciplinary approach. This is not a new concept; it’s just become more complicated to execute. Before the internet, we had print, broadcast, outdoor, and direct mail, so being integrated was relatively easy. Now, we must consider additional digital channels like email and social media. Plus, traditional channels are bifurcated with streaming services and digital magazines. Even an emerging service type, DSPs or Demand Side Platforms, is popping up to help mark

Afternoon Brief, February 2nd

Clay Gregory, Former CEO of Visit Napa Valley, President of Jackson Family Wines, and General Manager of Robert Mondavi Winery, Passes at 65: Clay Gregory, an active, influential and well-respected member of the Napa Valley community, passed away peacefully on Feb. 1, 2023...

Welcome to our fifth installment of LibDib's multi-part series on the topic of E-Premise. This time we highlight Thirstie, a technology company that connects alcohol brands with consumers through DTC-like e-commerce, consumer adoption and data intelligence solutions. Companies like Thirstie, are part of the e-premise evolution in the three-tier system. We are thrilled to introduce you to Thirstie’s innovative solutions that are transforming the beverage alcohol industry.  What’s your company’s origin story? A: Thirstie has been a pioneer in beverage alcohol e-commerce 2014. Having started in the space as an e-commerce marketplace, we soon recognized a huge opportunity with suppliers and brands. It was evident that marketplace solutions were focused on consumers and retailers. At that time, brands and their e-commerce needs weren’t fully being addressed. In 2017 we pivoted our business model and launched the first enterprise e-commerce solution

Our fourth installment of LibDib's multi-part series on the topic of E-Premise features Barcart, a company focused on powering alcohol brands by enabling compliant DTC sales with geo-targeted marketing capabilities. As you know by now, E-Premise is an important part of the evolution of three-tier distribution. LibDib is honored that so many great partners have joined us in this quest to bring exciting new products to market. Interested? Read LibDIb’s other E-Premise features with partners including Big Thirst, LiquorStorefront.com and Speakeasy.  What’s your company’s origin story? A: Barcart is a technology company transforming the beverage alcohol industry and providing unprecedented transparency across the three-tier system for suppliers, distributors, and retailers. Our solutions generate new revenue streams, increase product reach with industry-compliant online sales, and help reach new audiences using buying intelligence from our award wi

The focus on E-Premise continues here at LibDib! Welcome to the third installment of LibDib's multi-part series on this important topic. This week Big Thirst, Inc. takes the center stage to talk about its e-commerce platform that further accelerates sales for spirits brands.  For those of you new to E-Premise, check out our other E-Premise features with LiquorStorefront.com and Speakeasy. E-Premise is an important part of the evolution of three-tier distribution and we are thrilled so many great partners are joining us in this quest to bring exciting new products to market.  What’s your company’s origin story? A: While Big Thirst is an e-commerce start up, it is founded by passionate beverage industry veterans and is powered by a distribution and sales consultancy, Big Thirst Consulting, and a full-service marketing agency, Big Thirst Marketing. Over the past several years we have tirelessly explored ways to help our clients reach

Agency Hires Wine Industry Marketing Expert, Kristin Rice   AUSTIN, Texas (February 23, 2021) — Kerrville Hills Winery and Texas Heritage Vineyard both selected Big Thirst Marketing as their agency of record responsible for marketing programs to enhance winery growth. The marketing agency is tasked with helping each winery by implementing targeted marketing campaigns to increase direct-to-consumer sales in the tasting […] The post Big Thirst Marketing Selected as Agency of Record by Kerrville Hills Winery and Texas Heritage Vineyard appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/23/big-thirst-marketing-agency-of-record-kerrville-hills?utm_source=rss&utm_medium=rss&utm_campaign=big-thirst-marketing-agency-of-record-kerrville-hills Published Date:Tue, 23 Feb 2021 19:11:57 +0000 

Creating and executing an effective growth strategy is where a lot of successful Makers hit a stumbling block. Their wine and spirits products are selling well, there’s demand and room for expansion, but what do the next steps look like? LibDib’s Director of Maker Experience, Tanya Riesbeck, has the answers. Step one is simple: “Get out from behind the still, get out of the cellar and BE the Seller,” she says. “We know that buyers want authenticity and more than ever, people want to support small and local wine and spirits producers who pour so much into their craft.”  It’s sound advice--just as much as it’s fun wordplay. Putting a face to the name of the brand is helpful: it shows passion and pride and adds a grassroots sensibility.  Look at the recent success of Ryan Reynolds’ Aviation Gin. Of course, it certainly helps that he is the famous movie star Ryan Reynolds… but the point still stands. It wa