Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls. But what if you could bottle that magic and uncork it anywhere in the world? Today’s top-performing wineries aren’t just waiting for guests to walk through their doors. They’re packing their corkscrews and passports, finding their biggest fans where they live, work, and play—from the next city over to the far side of the globe. Welcome to the golden age of wine roadshows—and, now, globetrotting wine adventures! Why Travel? Because Wine Is About Connection Wine is the ultimate connector. It brings people together and creates memories, whether it’s a backyard BBQ in Austin or a sunset dinner on the Amalfi Coast. Your most devoted club members and best customers crave those connections—and they’re hungry (and thirsty) for experiences that go b

One of our growers had an old tractor that had developed a bit of a wheeze—no warning lights, just a concerning rumble hinting at trouble. He’d grown used to it, like a familiar creak in the floorboards. Though he diligently logged expenses in StatsView, he hadn’t fully explored its reporting features—kind of like owning a Swiss Army knife and only using the bottle opener.  One slower afternoon, he decided to look into latest StatsView update. There it was: the maintenance costs for that tractor were creeping up, significantly higher than the others. Curious, he dug deeper and discovered the issue: fuel consumption. The old workhorse was thirstier than he realized. This sparked a thought. He checked the fuel injectors—something he might not have considered otherwise. Sure enough, one was clogged. A simple fix, and he avoided a potentially costly engine repair, all thanks to a timely insight. That’s the beauty of StatsView: it gives farmers th

By Cheryl Durzy, Founder & CEO, LibDib From my desk here at LibDib, the recent closure of Drizly has been a topic of both professional and personal contemplation. Drizly wasn't just another tech startup; it was a pioneer in the compliant delivery of alcohol, blending innovative tech with a flair for irreverent marketing—exactly what the beverage industry needed back in 2015. Despite its downfall, partly hastened by a significant data breach, I have only respect for what Drizly achieved and for its team, some of whom I've been fortunate enough to know personally. In fact, one of the Drizly founders reached out to me within days of LibDib's launch. We discussed potential synergies, shared visions and experiences that highlighted the power of innovation in our field. Later, during the pandemic, we even exchanged town hall meetings and company swag, fostering a spirit of camaraderie. These interactions are cherished memories now (along with my Drizly hoodie), especial

Afternoon Brief, April 22nd

Napa Green’s Roundup Ban Underscores Controversy behind Sonoma County’s ‘Certified Sustainable’ Vineyards: 95% of Sonoma County’s vineyards are certified-sustainable. Here’s why that’s controversial...

Big Thirst Expands Team with Industry Expert Andy Nelson  

AUSTIN, Texas (April 22, 2024) — Big Thirst, the beverage industry’s most comprehensive e-commerce sales, consulting, and marketing company, has expanded its team by adding Andy Nelson to its consulting practice. Big Thirst […]

If you’ve been reading any marketing articles in the past few years, it’s all about multichannel marketing – or how you coordinate your messages across channels. At WineGlass Marketing, we have been testing and have some exciting case studies today to share on the benefits of integrating your marketing. What Is Integrated Marketing? Simply put, it’s when combining different channels tells the entire story. The idea is that the sum of the parts becomes more significant than the whole through a multidisciplinary approach. This is not a new concept; it’s just become more complicated to execute. Before the internet, we had print, broadcast, outdoor, and direct mail, so being integrated was relatively easy. Now, we must consider additional digital channels like email and social media. Plus, traditional channels are bifurcated with streaming services and digital magazines. Even an emerging service type, DSPs or Demand Side Platforms, is popping up to help mark

Afternoon Brief, February 2nd

Clay Gregory, Former CEO of Visit Napa Valley, President of Jackson Family Wines, and General Manager of Robert Mondavi Winery, Passes at 65: Clay Gregory, an active, influential and well-respected member of the Napa Valley community, passed away peacefully on Feb. 1, 2023...

Welcome to our fifth installment of LibDib's multi-part series on the topic of E-Premise. This time we highlight Thirstie, a technology company that connects alcohol brands with consumers through DTC-like e-commerce, consumer adoption and data intelligence solutions. Companies like Thirstie, are part of the e-premise evolution in the three-tier system. We are thrilled to introduce you to Thirstie’s innovative solutions that are transforming the beverage alcohol industry.  What’s your company’s origin story? A: Thirstie has been a pioneer in beverage alcohol e-commerce 2014. Having started in the space as an e-commerce marketplace, we soon recognized a huge opportunity with suppliers and brands. It was evident that marketplace solutions were focused on consumers and retailers. At that time, brands and their e-commerce needs weren’t fully being addressed. In 2017 we pivoted our business model and launched the first enterprise e-commerce solution