Wine and spirits distributors do not always get full credit for their myriad of services offered.  With portfolios bursting at the seams, their role in the 3-tier system is difficult. We at Andavi Solutions would like to recognize some of the critical functions distributors perform on behalf of their supplier partners.  1) Training and Education Distributor sales teams include some of the most highly trained professionals in the industry. The training opportunities distributors provide are not solely for internal stakeholders. They also play a critical role in the education and training of their supplier partners.  It is sad but true to say that many brand owners do not properly train their people, and by default, distributors end up picking up the slack. Another vital area of training distributors provide is forecasting and inventory management (more on this below).  Distributors do a lot of staff training (far more than most suppliers), and they don&rs

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in innovation Lowers perceived value deterioration Dilutes brand image Puts you in an unsustainable price war Hinders your ability to raise prices later Puts too much pressure on the need to increase the volume So, what should you do instead? We’re so glad you asked! Keep reading. 1) Protect and strengthen your brand equity Brand equity is a brand's value and strength built over time. Preserving brand equity should be your top priority. Every spending decision must be weighed against the potential threat to brand equity.  Another way of thinking about brand equity is “pricing power on the shelf.”  Here are twelve practical ways to strengthen your brand equity: En

Afternoon Brief, August 8th

NASA Helps Spot Wine Grape Disease from Skies Above California: In a case study, scientists detected the costly infection in cabernet sauvignon grapevines before they showed symptoms visible to the human eye...

As of today, three U.S. governors (IL, CA, and NY) have issued stay-at-home orders to their residents and it is assumed that more states will likely follow in attempts to curb the spread of the coronavirus. A stay-at-home order asks residents to remain at their place of residence except as needed to maintain continuity of operations of federal critical infrastructure sector. The federal government has identified 16 critical infrastructure sectors whose assets, systems, and networks, whether physical or virtual, are considered so vital to the United States that their incapacitation or destruction would have a debilitating effect on security, economic security, public health or safety, or any combination thereof. The United States Department of Homeland Security identifies the Food and Agriculture Sector as one of the 16 critical infrastructure sectors. Unbeknownst to many breweries, wineries and distilleries, alcohol beverage manufacturers and producers are classified within the Food