Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping, inboxes are saturated, and SMS campaigns are losing steam.  The two primary direct marketing channels most wineries rely on — email (used by 85% of brands) and SMS (used by 15%) — are showing serious signs of fatigue. Promotional emails are increasingly buried in spam folders, and just last week, some of the industry’s leading SMS providers urged wineries to limit their use of SMS this holiday season due to deliverability concerns. So what now? If you’re a wine marketer looking for incremental sales this year without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordabl

Maximize Your DTC Sales...Not Your Workload If you’re like many wine marketers, your to-do list is a mile long. You need to post on social media, write a newsletter, update your blog, manage your next event, and launch a new vintage of wine. And that’s only on the marketing side. With so many hats to wear, today’s wine merchants need any help they can get. That’s where automated SMS workflows can save the day with personalized texts sent to the right customers at the right time to generate game-changing marketing results. So that's why we're sharing with you the latest data we have on the best SMS marketing campaigns wine merchants can employ to maximize DTC sales with text messaging. In our latest report, you'll learn: The top-5 automated SMS sales campaigns used by U.S. retailers The average sales revenue generated by top automated SMS sales messages How automated SMS campaigns compare to text marketing blasts Armed with the latest marketing resea

Profit from Text Messaging by Avoiding These Common Errors DTC wineries can quickly profit from text marketing by avoiding common mistakesWineries that get SMS marketing right see incredibly high ROI. It’s why we spend so much time talking about SMS marketing best practices. It’s also helpful to know what not to do. Because a few common SMS marketing mistakes can stand in the way of your success. That's why we're sharing our latest article on "10 SMS Marketing Mistakes and How Wineries Can Avoid Them." By avoiding the 10 SMS messaging mistakes outlined in this report, any winery can quickly profit from text marketing campaigns that outperform email by more than 20-to-1. In a world where 90% of online consumers want texts from their favorite brands, but only 9% of US wineries text their customers, the mismatch between consumer preference and industry practice spells nothing but opportunity for wine marketers. With consumers hungry for brands that engag

Use These 4 Tricks to Compose Your Next Marketing Masterpiece Many wine marketers who are required to write for their businesses quickly point out they are “no Hemingway.” The irony is that Hemingway is known as a “plain” writer who preferred to use straightforward language when crafting his work. It’s an approach that–in theory–anyone should be able to replicate. Of course, emulating Hemingway’s style is easier said than done. When you boil it down, what people are trying to get at when they reference the author is the importance of clarity and conviction. With text marketing, you’re often faced with limited character space. So, writing clear text messages is critical, and you can learn some essential lessons from Hemingway’s approach. While you might not win The Nobel Prize in Literature, your text messages will be easier to read and more engaging. So, in the spirit of brevity, let’s dive right into what Hemingway can