Wine Industry Sales Education (WISE), the leading provider of Direct-to-Consumer (DTC) sales education, leadership coaching, and certification for the wine industry, today announced the launch of WISE Public Speaking Pathways, a new suite of live, practice-based public speaking courses developed in partnership with Clear Communication Academy (CCA). Designed specifically for winery professionals, WISE Public Speaking Pathways delivers role-based communication training across every level of the organization, from frontline tasting room staff building confidence with guests, to managers and winemakers representing the winery publicly, to executives speaking with influence and authority. With both live Zoom and in-person options, the program offers flexible access for individuals and organizations to select the experience that best aligns with their goals, team structure, and growth initiatives. “Strong communication is not a ‘nice to have’ in today’s DTC envi

WISE and Enolytics are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring our clients and colleagues. Together, we aim to redefine how wineries turn data into action—improving sales execution, revenue outcomes, and long-term customer relationships. “This partnership is about empowering winery teams to succeed, even in headwinds,” said Cathy Huyghe, co-founder & CEO of Enolytics. “By aligning Enolytics’ insights with WISE’s sales expertise, we’re helping wineries move faster from insight to ROI. The WISE team is so well-respected and intelligent, plus they are simply interesting and fun people to spend time with.” Lesley Berglund, WISE co-founder & chairman, went on to add “Data becomes impactful when leaders know how to use it. This partnership with Enolytics allows us to ground sales training in real customer behavior and data insights. That&rsq

You know how we're always saying that data is only powerful if you know what to do with it? Well, we just made it a whole lot easier to do exactly that. Enolytics and Wine Industry Sales Education (WISE) are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring to our clients and colleagues. Here's the deal: We've watched our customers dig into their data, uncover incredible insights about their buyers, and then ask the very reasonable question: “Okay! Um. Now what?” WISE has the answer. WISE is the gold standard in DTC sales education and coaching, and together we're creating an experience that moves you from insight to action faster than ever. Our platform shows you who your customers are, what they're buying, and where the opportunities are hiding. WISE brings the expertise to help your team act on all of that—confidently, strategically, and with real results.

Sonoma wineries and tasting rooms are navigating a challenging year - softening visitation across the county paired with rising pressure to sustain revenue, club performance, and long-term guest engagement. And yet, across Community Benchmark’s dataset, the top 20% performing wineries are doing more than adapting… they’re excelling. So what are these leaders doing that others aren’t? Join WISE Chairman Lesley Berglund and Community Benchmark Founder John Keleher for a complimentary, interactive, data-driven session built specifically for Sonoma wineries. We’ll spotlight the behaviors, strategies, and decisions that set top performers apart - whether they’re growing qualified traffic, generating more revenue beyond the tasting room, or strengthening loyalty in ways that directly impact the bottom line. You’ll gain a clear, practical breakdown of the trends that matter most, the best practices emerging from the top 20% performing wineries, and t

Wine Industry Sales Education (WISE) is proud to announce the launch of the WISE Rising Star Scholarship Program, three professional development scholarships designed to invest in the people shaping the future of the wine industry. Now in its 16th year supporting winery DTC, WISE continues its commitment to helping winery professionals grow through hands-on education, coaching, and certification. The new scholarships support both emerging professionals and rising managers who demonstrate heart, hustle, and a commitment to excellence. Recipients will be recognized at the 2026 Direct to Consumer Wine Symposium, held in Monterey California January 20-22, 2026. Two Tracks, One Goal: Empowering DTC Growth Rising Star Professional Scholarship (Value: $1,275) One Available. For individuals new to the wine industry or early in their DTC journey. Includes: WISE #111 Tasting Room Professional OR WISE #113 Wine Club ProfessionalWISE #116 Outbound Phone Sales Professional WISE

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know

Co-Founders Lisa Perrotti-Brown MW, Former Editor in Chief of Robert Parker Wine Advocate, and Acclaimed Photographer, Johan Berglund, Announce the Launch of the Wine Independent

17 January — SWEDEN – Lisa Perrotti-Brown MW and renowned Swedish photojournalist Johan Berglund have teamed up to create a new wine review website that is both visually enticing and […]