Sales Trends and Predictions, Consumer Motivation, Wine Club Retention, Navigating Wholesale Distribution, Wine Marketing Winners, and MORE! Join us Thursday, May 16, 2024, in Santa Rosa, CA, for this one-day event focused on delivering insights, advice, and predictions from industry leaders and winery executives from thriving brands sharing their strategies for succeeding in this competitive landscape. The Symposium program will open with a keynote address by Ben Dollard, President of Treasury Americas, and continue with topics that cover insights into customer demographics, industry sales trends and predictions, luxury wine consumer motivations & behaviors, converting website traffic into revenue, wholesale channels success, wine club retention, and more! Session panels will host speakers from notable brands that include Clif Family Winery & Farm, Customer Vineyard, DaVero Farms & Winery, Distinguished Vineyards, Far Niente Family of Wines, Knights Bridge Winery, L

TWE’s Ben Dollard: An Inside Look at Driving Innovation from an Industry Leader

TWE’s Ben Dollard brings perspective to the shift in consumer behavior.   Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry and, he says, “Growing […]

Ben Dollard President / Vintage Wine EstatesWine Industry Network (WIN) has announced Ben Dollard, President of Treasury Americas, as the distinguished keynote speaker for the upcoming Wine Sales Symposium, taking place on May 16th in Santa Rosa, CA. With an illustrious career spanning 20+ years, Ben Dollard brings unparalleled expertise and insight to this year’s event. Since having joined Treasury Wine Estates as President of the Americas division in January 2020, Ben has reshaped the Treasury Americas business with a relentless focus on consumers, innovation and unlocking the potential of the premium and luxury business. In addition to this years’ esteemed keynote, the event will host an impressive line-up of industry experts and winery professionals sharing their insights, predictions, and strategies for succeeding in the competitive landscape. Featured Speakers Presenting at the Symposium: Session panels will cover topics that include the current state of the wine i

Afternoon Brief, March 26th

President of Treasury Americas, Ben Dollard to Keynote 2024 Wine Sales Symposium: Wine Industry Network (WIN) has announced Ben Dollard, President of Treasury Americas, as the distinguished keynote speaker for the upcoming Wine Sales Symposium...