Effectively use multiple channels for effective customer touchpoints Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for wineries of all sizes to sell more wine, beyond their website. This episode was packed with recommended resources, which we’ve recapped below. Don’t miss the full episode, which you can watch instantly below. So much marketing gold! Recommended resources from the panel: Barrels Ahead Podcast Libdib Ben Salisbury on LinkedIn VinSocial Sippd Recipes for your wine WineDirect Marketplace Ben Salisbury’s courses Drift Conversational Marketing Salisbury Creative Group Academy (Wine Sales Stimulator: highly recommended!) Next month’s On the Spot registration Vivino Storybrand Book Ben Salisbury’s YouTube video Small Winery Marketing on a Shoestring (Drew called this a ‘masterclass playbo

How wineries can effectively use other channels for customer touchpoints.  “On the Spot” live event August 25, 2021 – 10am PST | 1pm EST Join Outshinery and a panel of wine marketing experts for a packed 'On the Spot' online event.   Save your spot today to explore ways to diversify your sales and marketing strategy and discover new outlets, channels, and venues for wineries to tap into in 2021 and beyond. REGISTER NOW Guest Panel:  Drew Hendricks - Barrels Ahead & Legends Behind the Craft  Holly Schick - WineDirect  Ben Salisbury - Salisbury Creative 

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here or read along below:  Milton Cornwell: I’m excited to share another installment in our expert series for the wine industry. Today, I have the pleasure of speaking with Bronwyn Ney, who has a fabulous background starting in luxury goods marketing with Sephora. She spent time with Clorox and ultimately held the Director of Marketing position with Hall Winery, and VP of Marketing and Direct with Knights Bridge. She now has her own consulting firm appropriately named Bronwyn Ney Marketing, which helps clients navigate the current marketing landscape. Her core focus on