2025 Dry Creek Valley — Cabernet Sauvignon This excellent bulk wine listing features over 8,600 gal. of 2025 Dry Creek Valley Cabernet Sauvignon from Lytton Manor Vineyard, a site known for its certified organic farming and deep-rooted commitment to sustainable viticulture. Grown in one of Sonoma County’s most sought-after Cabernet regions, this offering reflects the balance, structure, and varietal purity that Dry Creek Valley is known for — delivering fruit well-suited for premium standalone bottlings or strategic blending programs. Backed by a long-standing reputation for quality and consistency, Lytton Manor Vineyard provides both pedigree and transparency, with direct access to availability details and grower insights through the listing. Whether you’re sourcing fruit for your core program or exploring new vineyard partnerships for the future, this is an opportunity to secure Cabernet Sauvignon from a trusted and proven source: View Listing Good Wine

2026 Alexander Valley Bordeaux Grapes Now live on the WIN Marketplace: 2026 Alexander Valley / Pine Mountain Bordeaux grapes, grown at 2,000 feet above the Russian River. This offering includes all five Noble Bordeaux varietals, providing the opportunity to craft a complete Meritage or classic Bordeaux blend — a true one-stop sourcing solution for producers building out a cohesive red program With a 25-year track record supplying well-known premium Napa and Sonoma wineries, this vineyard brings both pedigree and high-elevation character to the table. Whether you’re sourcing fruit for blending, program expansion, or long-term vineyard partnerships, this listing provides direct access to availability details and grower contact information in one place: View Listing Thinking Ahead to Your Own Wine or Grape Sales? As planning continues for the year ahead, the WIN Marketplace is a valuable channel for producers and growers looking to sell bulk wine or grapes and connect di

2024 Sonoma Carneros Pinot Noir One of this month’s standout bulk wine listings on the WIN Marketplace is a 2024 Sonoma Carneros Pinot Noir — a great example of the quality wines currently being offered directly by producers on the platform. If you’re a buyer sourcing Pinot Noir for upcoming vintages, blending programs, or production planning, this listing is worth a closer look. Full details, specs, and direct seller contact are available on the Marketplace: View Listing Thinking Ahead to Your Own Wine or Grape Sales? As planning continues for the year ahead, the WIN Marketplace is a valuable channel for producers and growers looking to sell bulk wine or grapes and connect directly with qualified buyers. Whether you’re offering finished wine, planning ahead for grape sales, or preparing to list future availability, creating a listing early helps build visibility and start conversations sooner: Build early visibility Control your pricing and messaging Conn

Walk into any cellar this season and you’ll see barrels in every stage of life — new, neutral, recoopered, or quietly leaking in the corner. The challenge isn’t just keeping up with what you have; it’s knowing which barrels are still earning their place. In a softer market, where margins are thin and cellar space is tight, every barrel decision carries more financial weight than it used to. Replacing by habit no longer makes sense. Instead, wineries are learning to treat barrels like what they really are — long-term assets that deserve the same attention and strategy as any other part of production. The Barrel ROI Framework: Knowing When It’s Time Every barrel has a life cycle — and like any asset, there’s a point where the cost of keeping it outweighs its return. Instead of guessing, wineries can look at the decision through a simple ROI equation: Barrel ROI = (Years in Use × Oak Value) – Maintenance Cost – Risk of Loss

If you’ve been in the wine business long enough, you know the rhythm of harvest tends to repeat itself — until it doesn’t. A Changing Vineyard and Cellar Landscape This year, growers and winemakers across California are still navigating tough choices. With less demand and smaller contracts, some fruit is being left on the vine or sold off early, and many wineries are cutting back crush volumes simply because cellar space and cash flow are tight. Others are consolidating vineyard blocks, farming for vine health instead of yield, or pausing replanting until the market finds its balance. Inside the cellar, the picture isn’t much different. Tanks are full, case sales are slower, and every square foot of storage matters. As a result, more wineries are stretching existing barrel inventory another season, delaying new oak purchases, and relying on recoopered and used barrels to stay flexible without adding unnecessary costs. And the pattern reaches well beyond Californ

Founded in 1974 as the first winery in Southern California’s Temecula Valley, Callaway Vineyard & Winery has long stood as a symbol of innovation and heritage in the region. Originally launched by Eli Callaway—who famously went on to start Callaway Golf—the winery has passed through corporate ownership and scaled to a peak of 750,000 cases. Today, the future is rooted in the past. Now family-owned by the Lin family, Callaway is embracing a premium, estate-only approach under the leadership of acclaimed winemaker Giovanni Verdejo. A native of Mexico City, Gio spent over two decades in Napa Valley crafting 90+ point wines for Foley Family Wines. Now, at Callaway, he leads a 10,000-case DTC-focused production that reflects both craft and character, with wines sold exclusively through their wine club and tasting room (named Newsweek Readers' Choice Best in the Nation, 2024). To match this elevated vision, Gio and the Callaway team knew

If this was easy, everyone would do it. Setting expectations is difficult. After all, we all want perfection and success, so isn’t it just positive thinking to predict that your campaigns will be victorious? That’s what “The Secret” tells us, anyway. But while it can’t hurt to take a stab at manifesting abundance and contemplating gratitude, you are likely using more concrete values, such as benchmarks and previous performance, to project the results of your marketing campaigns to your management. We submit additional data points to anticipate reasonable responses to your marketing campaigns. These data points are: What environment exists around this campaign? What workload can I reasonably handle successfully? What does my management consider, including the cost of goods sold? Let’s break each of these down and include some real-life winery examples.* CONTEXT – WHAT HAVE YOU DONE FOR ME LATELY? Many marketing decisions are best made with

Routine analysis helps to keep a close eye on the processes involved in winemaking, for example, with timely information that helps to avoid stuck fermentation. If you want to check every barrel, just go ahead. With rapid analysis to support you, you can push the boundaries of quality with powerful combinations of parameters available simultaneously. Ahead of fermentation, you can check that the yeast has the right nutrients to grow. A test for Yeast Assimilable Nitrogen allows you to supplement nitrogen deficient must with diammonium phosphate at the start of fermentation to provide adequate nitrogen levels. Testing also takes out the guesswork during fermentation by tracking the conversion of sugars to ethanol. The measurements also provide a valuable reference when tasting for those complex components, only discernable to the experienced palate. For malolactic fermentation, rapid analysis tracks the conversion of malic acid to lactic acid with a simple convenient test. If you are us

Afternoon Brief, April 16th

Eleanor Coppola, Filmmaker Who Helped Rebuild Inglenook Winery's Legacy, Dies at 87: The artist, documentarian, author and vintner left her mark on Hollywood and Napa Valley...