Wine Sales Strategies Shaped and Sharpened by the Pandemic

After a challenging year of adjusting their businesses to pandemic conditions, some wineries that flipped their sales models and tried new strategies are reporting success...

Sonoma Wineries Face Growing Permitting Burdens for Business Operations

The ongoing struggle between wineries and Sonoma County to determine the future of permitting for winery activities and events is coming closer to conclusive guidelines...

The disastrous wildfires, smoke damage and the worldwide pandemic may have been the painful medicine to bring balance back to the grape and wine market and position the industry for a healthier future with valuable lessons learned... The post Growing Forward: A Look to the Future for Winegrowers appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/09/growing-forward-a-look-to-the-future-for-winegrowers?utm_source=rss&utm_medium=rss&utm_campaign=growing-forward-a-look-to-the-future-for-winegrowers Published Date:Tue, 09 Mar 2021 20:17:46 +0000 

A Napa native, Lindsay Hoopes spent her childhood walking the vineyards with her family, and in so doing, developed an unparalleled love for farming and her surrounding community... The post Lindsay Hoopes: Creating Economic Viability and Attracting the Next Generation of Consumers to Napa appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/22/lindsay-hoopes-economic-viability-next-generation-consumers-napa?utm_source=rss&utm_medium=rss&utm_campaign=lindsay-hoopes-economic-viability-next-generation-consumers-napa Published Date:Fri, 22 Jan 2021 17:00:43 +0000 

Craig Camp seems to be universally respected in the West Coast wine industry... The post Craig Camp: Leading the Way for Vineyard Rejuvenation from Conventional to Biodynamic Farming  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/21/craig-camp-vineyard-rejuvenation-biodynamic-farming?utm_source=rss&utm_medium=rss&utm_campaign=craig-camp-vineyard-rejuvenation-biodynamic-farming Published Date:Thu, 21 Jan 2021 14:45:44 +0000 

As the president of Allied Grape Growers, a cooperative of over 450 grape growers in California, Jeff Bitter has had a challenging year….like much of the wine producing community... The post Coastal Winegrape Market Won’t Return to Normal Until 2023-24 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/28/coastal-winegrape-market-wont-return-normal-2024?utm_source=rss&utm_medium=rss&utm_campaign=coastal-winegrape-market-wont-return-normal-2024 Published Date:Mon, 28 Dec 2020 19:00:23 +0000 

By Barbara Barrielle Damien Wilson, Ph.D, The Hamel Family Faulty Chair of Wine Business at Sonoma State, is never boring. That bodes well for his students, of course, but for the rest of us, his colorful analysis of the wine industry and his predictions for the future are always layered with a bit of humor. […] The post The HENRYs Offer the Greatest Opportunity for the Wine Sector in 2021 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/22/henrys-offer-opportunity-wine-sector-2021?utm_source=rss&utm_medium=rss&utm_campaign=henrys-offer-opportunity-wine-sector-2021 Published Date:Tue, 22 Dec 2020 20:18:45 +0000 

From the people that brought Otter Brand to the protection of fragile cell phones comes a new concept in wine delivery, Liviri Vino... The post Eliminating Weather Holds and Waste: New Cooler Ships Wine Safe and Sustainably Anytime appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/24/new-cooler-ships-wine-safe-sustainably?utm_source=rss&utm_medium=rss&utm_campaign=new-cooler-ships-wine-safe-sustainably Published Date:Tue, 24 Nov 2020 19:20:54 +0000 

Debuting at the WIN Expo in December 2019, PreferencePro by VinterActive made a serious splash and quickly signed up several wineries for this breakthrough email marketing software... The post Enterprise Level Automation and AI Marketing Tools Made Accessible to Wineries appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/23/automation-ai-marketing-tools-accessible-to-wineries?utm_source=rss&utm_medium=rss&utm_campaign=automation-ai-marketing-tools-accessible-to-wineries Published Date:Mon, 23 Nov 2020 20:53:05 +0000 

The Lightning Complex, or LMU fire, came earlier this year than Sonoma and Napa had experienced in recent years, so many of the vineyards had hanging fruit. A few whites had been harvested and early ripening Pinot Noir but those harvests were in the minority... The post Grape and Bulk Market Activity Increases as Wineries Seek Ways to Supplement a Smaller, Smoke Plagued Vintage appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/01/grape-bulk-market-activity-increases?utm_source=rss&utm_medium=rss&utm_campaign=grape-bulk-market-activity-increases Published Date:Thu, 01 Oct 2020 21:00:00 +0000