WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water down your message, misfire your tactics, and wind up wasting both budget and energy trying to reach people who were never going to buy from you in the first place. Smart marketing is selective, not scattershot. And that’s where demographics come in. At their core, demographics are just the quantifiable details about your customers—things like age, gender, income, education, and marital status. But in the hands of a capable marketer, demographics become strategic tools. They help decode how different consumers make decisions, what cultural cues they respond to, and how best to approach them with offers they’ll actually care about. Wine, with all

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

Forklift safety isn’t about adding one more alarm. It’s about making the job safer, smarter, and more responsive. That’s where Yale Reliant comes in. As one of the most trusted names in material handling, Yale has developed a suite of innovative operator assistance technologies designed to reduce risks and reinforce forklift best practices. Their award-winning Yale Reliant system is no longer just a promise; it’s a proven tool. With over 24 million hours of real-world runtime, the technology is helping warehouses move confidently toward safer, smarter operations. With over 6,000 Yale trucks already deployed with Reliant and 59 models available with the technology, Yale Reliant is a mature, scalable solution ready to make a difference today—not in five years. It’s already delivered over 24 million hours of performance in the field since 2021. By combining ADS, Object Detection, and Proximity Detection, Reliant provides your warehouse safety through:

LEED/Organic Pest Control PREPARING FOR THE BEST THROUGH LEED While organic pest management only represents a small portion of LEED credits, its successful deployment is vital to completing LEED's rigorous requirements. Our approach to Integrated Pest Management (IPM) follows these ideals and can qualify for credits in your facility’s LEED scoring. Learn More about LEED here. ABSOLUTELY ORGANIC We also understand how important it is to adhere to the strict standards of organic regulations, so Clark's organic pest control program is specially designed to meet your specific needs and maintain your facility’s hard-won certification. We fully support the philosophy and standards of the U.S. National Organic Program (NOP). CLARK'S ORGANIC PEST CONTROL PROCESS: We adhere to a thorough process of inspecting, identifying, monitoring, and evaluating before selecting appropriate control methods. This involves routine inspection and accurate identification of pes

Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t have to come from within the wine industry. In fact, some of the most successful strategies can be “borrowed” from other sectors. As the saying goes, “Great artists steal,” and great marketing is a form of art. Joe Wagner's TikTok: A Case Study in Getting Attention Take a page out of Joe Wagner’s book—or rather, his TikTok account. Wagner, a well-known winemaker, regularly posts videos of himself doing unexpected, attention-grabbing things, like playing under a shower of wine. It’s quirky, it’s messy, and it’s memorable, as proven by the four million people who liked the video. These stunts get people talking, sharing, and—most importantly—buying. This is exactly the kind of creativity that gets noticed and, crucially,

Ensuring your brand’s story is well-executed and stands out on the shelf is what label design is all about. We spoke with two designers from different corners of the world to get their take on what makes a successful label project. Boldrini & Ficcardi I Mendoza, Argentina  If Argentine Malbec had to choose a quality label designer, B&F would probably be the first choice. They founded their design studio 30 years ago in the heart of the Mendoza wine region. Since then, they have been instrumental in the growth of the Argentine wine landscape with innovative, elegant and sophisticated designs, influencing the next generation of wine and spirits designers around the world.  For this project, Victor Boldrini and Leonardo Ficcardi worked in collaboration with MCC Mendoza to develop a stunning label for the Make a Mark wine catalog, for the Delacasa label of Terroir Wine winery.  What was your inspiration for the design of this label?The inspiration for the crea

Afternoon Brief, May 16th

Windsor Winery Owner Accused of Years of Childhood Sexual Assault by His Sister in Lawsuit: The owner of a prominent Sonoma County winery is accused of sexually assaulting his sister over years when they were both children in a lawsuit in San Francisco County court...

San Jose, California, May 13, 2024—LibDib, an innovative web-based distribution platform, is proud to announce its integration and collaboration with Diverse Powered Brands™, the premier centralized B2B global digital catalog for diverse suppliers in the beverage alcohol industry. The collaboration marks a significant milestone in LibDib’s mission to revolutionize beverage distribution by integrating Diverse Powered Brands into its expansive digital marketplace. Diverse Powered Brands, the industry’s trusted resource, connects diverse suppliers, buyers, and industry professionals, facilitating a seamless discovery process across all beverage categories. By incorporating Diverse Powered Brands, LibDib Buyers will now have access to a rich catalog of diverse owners, leaders and makers that reflect the modern consumer’s desire for inclusivity and social responsibility in their purchasing choices. Subscribers in the Diverse Powered Brands digital catalog

Afternoon Brief, March 20th

Thieves Hit Chablis Winery, Stealing More Than 1,000 Bottles: Thieves entered Domaine du Château de Viviers undetected in the middle of the night and stole wines with a total estimated value of more than €50,000, said the Chablis producer...

Afternoon Brief, September 13th

New Wine Market Council Study Shows How Consumers Are Shifting in the Wine Category and Desired Price Points: Lately the wine news has been filled with reports of declining wine consumption in the U.S. Because of this, Wine Market Council (WMC) launched a new research study to investigate why this is happening and what types of wine and price points are still desirable...