Your BTG sales may be up and increasing, but is that really why you invested in this competitive distribution strategy? By-the-glass programs, on their own, are often the least profitable endeavors for any winery or importer, yet they are "supposed" to deliver what you are really after – exposure. So, do you know if your BTG program is really driving the lift you are after, and if it is (gasp) worth it? Between manual spreadsheets, disconnected systems of data, and a lack of full-picture analysis, all while you're serving extensive distributor discounts and incentives to get on the by-the-glass lists – it’s imperative you have the visibility into your BTG program success so you can turn the right dials.   Find out the top 3 critical questions you need to be able to answer about your BTG program to determine if your on-premise wine sales are delivering that intended ROI. READ THE FULL ARTICLE NOW.

BTG, quantity discounts, closeouts, incentives, and samples are among the top pricing and promotions strategies in the three-tier wine industry. Do you know how well each one works, where, and for what products? Most wineries and suppliers operate on theories and presumptions without the data to back it up, but that doesn’t help you truly turn the right dials. Learn how to trace the impact of all your trade programs accurately. Read: Tracking Success of the Top 5 Wine Sales Promotions.

You may have noticed Tradeparency popping up more frequently as winery and importer finance, sales, and executive teams increasingly turn to the full-cycle promotions management and planning software. So, why the sudden flock to this pricing platform, and who are they? As it turns out, Tradeparency is the only spend management solution to provide complete coverage across the entire range of pricing, claims, analysis, approvals, and planning. By gaining governance and automation in all these key areas (versus using piecemeal pricing tools with data gaps), wineries, in turn, gain more control over two uber-important things: the bottom line and the brand. But Tradeparency isn’t just a product, and they aren’t the new kid on the block either. Tradeparency is the brainchild of long-time industry data artisans, Business Impact, a team of wine-focused technology experts. As such, Tradeparency is more of a partnership in “pricing victories” than merely a handover o