The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: the wine industry is not in a temporary downturn, it is undergoing a structural reset. We are deep into this adjustment but there is still work to be done. Declining consumption, excess supply, margin pressure, and changing consumer behavior are no longer emerging risks; they are now realities. They are now the operating reality. What made this year different was the alignment between market data, producer behavior, and financial results. The conclusions echoed the themes in the most recent SVB State of the Wine Industry Report: slower demand, elevated inventories, capital constraints, and the need for sharper business discipline. A Global Market Under Pressure As Mike Veseth, The Wine Economist, noted, wine is now a global commodity. Approximately 45% of all wine crosses at least one international border. While global trade continues to grow, overall consumption is

For the fourth consecutive year, four seasoned wine industry thought leaders return to examine the critical challenges and opportunities defining the wine landscape in 2026. Each panelist will share their most important predictions and trends that wineries need to understand to thrive in the year ahead. This engaging panel discussion offers multiple perspectives on the forces shaping our industry, equipping you with practical insights to make informed decisions and capitalize on emerging opportunities throughout 2026. Session Panel: Chris Bitter, Senior Wine & Grape Analyst / Terrain Philana Bouvier, President / Demeine Estates Bourcard Nesin, Industry Analyst / Rabobank Dale Stratton, Managing Director / Azur Associates Moderator: Damien Wilson, Faculty Director and Hamel Family Faculty Chair of Wine Business / Sonoma State University

In this WIN Insiders special edition, George interviews Pat Delong, managing partner and founder of Azur Associates, a wine industry consultancy specializing in mergers and acquisitions and strategic advisory. Pat shares his 30-year wine business journey and how Azur evolved into a full-service firm combining consulting with M&A expertise. The conversation covers critical topics including wine industry real estate and brand valuations, preparation strategies for owners considering exits, market oversupply impacts, and the influx of new private investors with long-term horizons. Learn More: https://www.azur-associates.com/.

The introduction to our Global Report of August 2023 started as follows: “Another month of limited buying activity has passed by on the world’s bulk wine markets, with the traditional lull during the Northern Hemisphere summer holiday season now exacerbating the quietness. Pockets of activity exist but these feel like exceptions in an altogether quiet landscape.” Last year’s “pessimism in all major producer countries about the long-term drift away from wine consumption” is continuing through 2024, but shorter crops and the return of China as a buyer in Australia have helped make the landscape appear a little more active.  Some exporters have experienced a better year. Shorter European crops in 2023 were followed by shorter Chilean and South African crops in 2024, tightening availability of generic and varietal whites that were already in better supplydemand balance than their red counterparts. Versus disappointing sales last year, Spain’s

Azur Associates M&A and Fine Beverage Business Consultancy Expands to Include Fractional DTC and Marketing Services with the Addition of Executive Emilie Eliason

NAPA, CA, April 16, 2024 – Napa Valley-based Azur Associates announced the addition of fractional DTC and Marketing services to its portfolio of strategic advisory offerings for the fine beverage […]

Afternoon Brief, April 16th

Eleanor Coppola, Filmmaker Who Helped Rebuild Inglenook Winery's Legacy, Dies at 87: The artist, documentarian, author and vintner left her mark on Hollywood and Napa Valley...