March 1, 2023 – American Canyon, CA. WineDirect is pleased to announce that Jeff Carroll has joined as Vice President, Partners and Compliance. Jeff has nearly 20 years of senior leadership experience in beverage alcohol, including well-known companies like ShipCompliant and Compli, where he designed and brought to market tools for both industry members and state agencies. Most recently, Jeff was General Manager, Beverage Alcohol at Avalara, leading overall strategy and growth for the business unit. Jeff is also a member of the Board for Free the Grapes!, a national coalition focused on expanding consumers’ ability to purchase wine direct-to-consumer by removing bans and streamlining restrictions across the United States. Jeff’s responsibilities will include leading the development of our integrated partner network, ensuring those key relationships drive value for WineDirect clients and partners. He will also leverage his deep regulatory experience to ensure WineDirec

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