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Looking Ahead: Lessons from the 2024 Vintage at PRWCA’s Vit Tech Seminar
The 2024 vintage presented unique challenges and opportunities for growers and wineries across California. As we navigate shifting market dynamics, weather patterns, and evolving consumer trends, staying informed is more important than ever. That’s why Turrentine Brokerage is excited to participate in the upcoming Paso Robles Wine Country Alliance (PRWCA) Vit Tech Seminar: 2024 Vintage Recap & Lessons for the Future, taking place in February 2025. Audra Cooper, Director of Grape Brokerage / Partner of Turrentine Brokerage will provide a review of the 2024 vintage and current market, then will moderate a panel discussion that covers multiple perspectives of the 2024 vintage, its impact on the wine and bulk market, as well as predictions for the future. Panelists include: Ben Taylor, Grower Relations Central Coast Region for Cakebread Cellars / Bezel Wines Edward Kronfli, President and CEO of Vine Shepherd Vineyard Management Matt Merrill, General Manager at Mesa Vineyard
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Hope Family Wines today announced that more than 99.9 percent of its fruit supply now comes from sustainably grown vineyard blocks—the culmination of a four-year effort initiated by Owner-Winemaker Austin Hope and Director of Vineyards Stasi Seay...

Four-Year Goal Nears Completion with More Than 99% of Fruit Supply Now Sustainably Certified April 23rd – Paso Robles, CA: Hope Family Wines today announced that more than 99.9 percent […]

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How Sustainability Sells in a Tough Market
Beyond doing good for the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Marketing Tip, get insight into the significance of sustainably grown grapes in the larger market from Gregg Hibbits, who has nearly 30 years of experience selling wine grapes. Over the course of his career, he has experienced a shift in what his grape-buying clients are looking for. Keep reading for highlights from his interview on Episode #83 of the Sustainable
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AUSTIN, a newer brand by Hope Family Wines, has introduced AUSTIN Chardonnay—a wine that proudly embraces Chardonnay grown in Paso Robles on California’s Central Coast. AUSTIN Chardonnay ($20) is now available nationwide...

November 14th – Paso Robles, CA: AUSTIN, a newer brand by Hope Family Wines, has introduced AUSTIN Chardonnay—a wine that proudly embraces Chardonnay grown in Paso Robles on California’s Central […]

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Hope Family Wines selects Pulsair Systems for a 25-tank cap management solution
Kirkland, WA –  Pulsair Systems, Inc. today announced that Hope Family Wines is choosing Pulsair’s efficient multi-tank air mixing solution to manage red grape caps in 25 red fermentation tanks. Pulsair is providing cap management mixing equipment, engineering, training and a Pulsair Pneumatage multi-tank touchscreen mixing controller for Hope Family Wines in Paso Robles CA. Starting with the Treana wine label in 1995, Hope Family Wines now consists of five individual brands: Liberty School, Treana, Quest, Troublemaker and Austin Hope. As premium wine producer, Hope Family Wine seeks to produce the highest quality wines for the Paso Robles region as recently reflected with their award winning Austin Hope 2015 Cabernet Sauvignon earning an outstanding Wine Enthusiast 97 point score– the highest score ever awarded to a Paso Robles cabernet sauvignon from the magazine.  “We know that Pulsair’s innovative air mixing process for cap management is pro
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