Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging facilitates optimal storage. Wine packaging also acts as a quality cue for consumers. You want the consumer’s eye and hand to be drawn to the bottle on the shelf, choosing your bottle over your competitors. “Shelf appeal” is one of the most important considerations when choosing packaging for your next project. 5 Ways to Improve Your Wine Packaging 1. Different sized wine bottles You are most likely familiar with the standard 750mL wine bottle. They are excellent for dinner parties and social gatherings where they can be shared and enjoyed with your friends and family. However, our society is drinking less – 18% less than in 2004. With many people choosing to drink less, there

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore,  consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren’t particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like

A look at the trends influencing wine packaging design & innovation. Introduction U.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to price increases and the persistence of the premiumization trend. In the crowded and increasingly challenging wine market, effective package design can help a brand get noticed and appeal to consumers. This report looks at several key trends impacting wine package design, from authentic storytelling to interactive engagement to environmentally and socially responsible solutions. Authenticity According to a recent GlobalData study, three out of four consumers consider product/brand authenticity essential or nice to have when making purchase decisions. This attitude is especially true among older generations and higher-income earners, a key demographic for wine sellers. Authentic brands are perceived as genuine, original, and transparent, providing quality assurance and trust. Euromon

Embrace today's packaging trends to boost next year's wine sales, marketing, and engagement Wine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and predictions are likely to shape the effectiveness of these designs in boosting sales. In this article, we explore some of these trends and how wineries can embrace them to stay ahead in the competitive wine market. Also, get bonus printing tips that can help plan for label design success. Short summary The future of wine label design is evolving rapidly, and by 2025, several exciting trends will shape the industry. Sustainable packaging with eco-friendly materials will appeal to environmentally conscious consumers, while advancements in digital printing will allow for personalized and interactive labels. Authentic storytelling through visual elements and sleek, minimalist designs will create strong connections with consumers. Integration of smart technology and augmented reality wi

It’s Saturday, and I’m reading an article about the launch of Pepsi Co.’s new “Bubly Burst” product this week. The soft drink powerhouse is trying to shake up a previously vague market between sparkling water and sweetened soda with this new line of sweetened, 1% fruit juice, low-calorie, carbonic hydration with flavors. I take note, but it’s not the flavoring that piqued my interest. It’s the packaging. The Triple Threat It is not new that carbonated, flavored, adult beverages are fueling the “any-alcohol-is-bad-for-your-health” declaration by creating flavors like Bellini Bliss and offering recipes that are meant to encourage consumers to enjoy the flavors and creativity of craft cocktails without the alcohol. If we look at other adult beverages, we can see they are also leading the conversation around sustainability and innovation in packaging. In Pepsi’s case, they chose 16.9-ounce single-serve bottles of recycled pla

Embrace today's packaging trends to boost next year's wine sales, marketing, and engagement Wine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and predictions are likely to shape the effectiveness of these designs in boosting sales. In this article, we explore some of these trends and how wineries can embrace them to stay ahead in the competitive wine market. Also, get bonus printing tips that can help plan for label design success. Short summary The future of wine label design is evolving rapidly, and by 2025, several exciting trends will shape the industry. Sustainable packaging with eco-friendly materials will appeal to environmentally conscious consumers, while advancements in digital printing will allow for personalized and interactive labels. Authentic storytelling through visual elements and sleek, minimalist designs will create strong connections with consumers. Integration of smart technology and augmented reality will of

We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help with their DTC shipping and fulfillment. Here, then, are some of the top trends and technologies we are seeing, and that we feel are poised to become common practice throughout the wine industry. Augmented Reality, Augmented Bottles Augmented reality is simply the idea of integrating digital information (and even digital interaction) right at the point where the user is already interacting with something in physical reality. While many augmented reality experiences started with clumsy-looking VR headsets and glasses, many simpler projects are taking root using just a smartphone and a QR code. Enter the augmented bottle. The

Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging facilitates optimal storage. Wine packaging also acts as a quality cue for consumers. You want the consumer’s eye and hand to be drawn to the bottle on the shelf, choosing your bottle over your competitors. “Shelf appeal” is one of the most important considerations when choosing packaging for your next project. 5 Ways to Improve Your Wine Packaging 1. Different sized wine bottles You are most likely familiar with the standard 750mL wine bottle. They are excellent for dinner parties and social gatherings where they can be shared and enjoyed with your friends and family. However, our society is drinking less – 18% less than in 2004. With many people choosing to drink less, the

The deal is part of a new corporate venture capital program launched by Fedrigoni to identify start-ups to accelerate its innovation process and acquire new technologies into the group. SharpEnd was founded in 2015 as the world's first Internet of Things (IoT) agency, with a mission to help brands evolve their products, packaging and customer engagement through connected solutions, leveraging a proprietary SaaS (software as a service) platform, launched in 2019, called io.tt that is now managing billions of touchpoints across packaging and retail. Marco Nespolo, CEO at the Fedrigoni Group: “The world of connected products is increasingly strategic for us, and this deal, strongly synergic with the recent acquisitions of Tageos and the Grenoble R&D Center, will enhance our solutions portfolio in the world of smart labels and papers”.  Milan, 11 January 2024 - The Fedrigoni Group, reference global player in the manufacture of high added value specialty paper

In today's competitive wine market, the packaging of a bottle can make a significant difference when it comes to brand recognition and boosting sales. Screen printed wine labels are a game-changer in this regard. The vibrant and visually appealing designs created through screen printing can instantly help your product stand out among the competition - and capture the attention of buyers. As younger generations are becoming a prominent consumer group in the wine industry, now is the time to elevate your package. Adapting your branding to digitally savvy consumers who appreciate authenticity, creativity, and personalization - should be of outmost importance.  SCREEN PRINTING Screen printing offers the flexibility to incorporate these elements into the packaging. Whether it’s visually striking 360° wrap designs, bottle neck and shoulder treatments, multicolor packages or augmented reality experiences on the labels, wine brands can engage younger wine enthusiasts i