March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine industry since Prohibition. According to the new state data, the total tons crushed came in at 2.62 million tons, a figure that is above initial projections and well above what was felt by the industry. This statewide volume is 8% below 2024 and 23% below the 5-year average. Total red wine production declined by 9% and white wine production declined by 6%. “The decrease in tons is still very positive news for the industry overall,” said Steve Fredricks, President at Turrentine Brokerage. “The 2025 vintage highlights the industry’s directional shift of declining production and an overall restructure of the industry. 2025 represented continued challenges for grower

Presented by Vineyard Team, the Sustainable Winegrowing Podcast continued to be a go‑to resource for vineyard and winery professionals, delivering timely, practical insights straight from researchers and growers shaping the future of sustainable viticulture. From hybrid grapes and soil health to AI‑driven climate strategies and market dynamics, last year’s five most listened‑to episodes offered information listeners can apply immediately in their operations.  Beyond Foxy: The Case for Hybrid Winegrapes Episode 274 | Listen now  Forget everything you thought you knew about hybrid grapes. Adam Huss (Centralas Cellars) makes the case for these resilient, quality-driven varieties and why they’re gaining traction in a warming world.  Fungicide Resistance in Powdery and Downy Mildew: 10 Years of Vineyard Research Episode 278 | Listen now  Ismail Ahmed Ismail (South Australian Research and Development Institute) unpacks a decade of data on fungicide resist

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. LISTEN TO THE PODCAST Resources:         258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Susta

Our latest Sustainable Winegrowing podcast episode brings together two of Turrentine Brokerage’s leading experts—Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker—to explore how the wine industry can navigate a market defined by oversupply, shifting demand, and the growing push for sustainability. Listen to the full episode Play Episode 269: From Surplus to Strategy Meet Your Hosts Audra Cooper With nearly two decades at Turrentine Brokerage, Audra leads our grape brokerage team. A Central Coast native with a background in Agricultural Economics (CSU Fresno) and strategic management, Audra champions data-driven strategies to keep clients ahead of market shifts. Eddie Urman A Paso Robles native and Cal Poly alum, Eddie brings over ten years of vineyard management and brokerage experience to his role as Central Coast Grape Broker. Known for his deep grower relationships and hands-on market analysis, Eddie helps clients turn changin

Turrentine Brokerage is proud to be a sponsor and exhibitor at WiVi Central Coast 2025, the conference and trade show for the Central Coast wine industry. This must-attend event is happening on March 13, 2025, at the Paso Robles Event Center, bringing together top professionals, growers, and wineries to discuss key market trends and innovations. Our team will be there to connect with industry leaders and share insights into the current grape and bulk wine market. Representing Turrentine Brokerage at WiVi will be: Audra Cooper – Director of Grape Brokerage William Goebel – Bulk Wine Broker Eddie Urman – Central Coast Grape Broker This is a great opportunity to stop by our booth, catch up with our brokers, and discuss how Turrentine can help you navigate the 2025 harvest season and beyond. Whether you’re looking for strategic market insights, assistance with grape or bulk wine sales, or just want to say hello, we’d love to connect with you! In

NOVATO, CA  -  “The fact that the 2024 California wine grape crop was 2.844 million tons is nothing short of shocking. Although the 2024 crop was generally light, and overall demand was lackluster, the industry has not seen a crop this low since 2004,” according to Audra Cooper, Director of Grape Brokerage of Turrentine Brokerage. With grape acreage being removed (and the process continuing), and growers employing mothballing techniques on some of their less marketable blocks, the question now arises: Do we have enough wine grapes for the future growth of the California wine business? According to Brian Clements, Vice President of Turrentine Brokerage, “The 2023 harvest of 3.685 million tons was a major contributing factor to the industry’s oversupply, despite the approximately 325,000 tons of grapes that were left unpicked due to quality concerns and heavy yields. 2024 brought a historically lighter crop of 2.844 million tons, yet approximately 100,

The 2024 vintage presented unique challenges and opportunities for growers and wineries across California. As we navigate shifting market dynamics, weather patterns, and evolving consumer trends, staying informed is more important than ever. That’s why Turrentine Brokerage is excited to participate in the upcoming Paso Robles Wine Country Alliance (PRWCA) Vit Tech Seminar: 2024 Vintage Recap & Lessons for the Future, taking place in February 2025. Audra Cooper, Director of Grape Brokerage / Partner of Turrentine Brokerage will provide a review of the 2024 vintage and current market, then will moderate a panel discussion that covers multiple perspectives of the 2024 vintage, its impact on the wine and bulk market, as well as predictions for the future. Panelists include: Ben Taylor, Grower Relations Central Coast Region for Cakebread Cellars / Bezel Wines Edward Kronfli, President and CEO of Vine Shepherd Vineyard Management Matt Merrill, General Manager at Mesa Vineyard

2025: Clean Slate By Steve Fredricks  It is a new year and, like an Etch A Sketch, we’re hoping that the supply markets have been shaken enough over the last couple years to wipe the slate clean and allow wineries to more actively source supply in 2025. The smaller 2024 crop will help move the market cycle forward by bringing markets towards balance through reduced supply, but unlikely to greatly alter recent market dynamics until consumer demand stabilizes or increases.  As always, Turrentine has early information on key market trends from what was delivered in our grape transactions as well as analysis of early bulk market supply and demand. Based upon the information we have, so far, these early data points indicate that wineries' and growers' efforts to reduce oversupply have been successful. We have more bulk buyers in the market and more wine is selling than last year at this time. Moreover, the conversations with wineries are more about getting deals don

Turrentine Brokerage is thrilled to announce that Audra Cooper, our Director of Grape Brokerage and Partner, will be speaking at the Unified Wine & Grape Symposium in Sacramento. This annual event is one of the largest gatherings of wine and grape professionals, bringing together industry leaders to discuss the most pressing topics shaping the future of wine.  Audra will be a featured speaker during the Industry Hot Topics session on Wednesday January 29, 2025 at 12:45 pm – 2:15 pm, sharing her insights and expertise on the evolving dynamics of the grape and wine markets. With years of experience navigating the complexities of California’s North Coast and Central Coast vineyard regions, Audra offers a wealth of knowledge that growers, wineries, and industry professionals won’t want to miss. You can learn more about the session here. Visit Us at Booth #515 Turrentine Brokerage will have a booth at the Unified tradeshow. Stop by Booth #515, located on Lev

Paso Robles, CA — Turrentine Brokerage is thrilled to welcome Eddie Urman as our new Central Coast Grape Broker. With deep roots in vineyard management, Eddie brings extensive regional expertise, strategic insights, and a passion for building relationships that strengthen the California wine industry. A native of Paso Robles, Eddie grew up immersed in the Central Coast’s dynamic wine industry. After initially setting out to become a firefighter, he pivoted to vineyard management and joined a small agricultural labor company at 19, where he gained hands-on experience with every aspect of vineyard operations. Over time, Eddie’s role expanded to supervising multiple crews, learning Spanish, and eventually overseeing general operations. This commitment led him to pursue Cal Poly’s Wine and Viticulture program while working full-time, further solidifying his expertise in the field. Eddie’s career accelerated when he joined Vino Farms in 2016 as an Assistan