Lessons learned in 2020 to prep for 2021 Success  After the unpredictable events of 2020, preparing for 2021 feels a little different — perhaps more difficult than previous years, or even a bit scary. But the best course of action is to be PROACTIVE and to start planning next year's marketing strategy and budget NOW! Or, if you’ve started your 2021 plan, but still feels incomplete due to the uncertainty of how our past year has, here are a few tips to help guide you: GOALS: What are your specific marketing goals for 2021? They may be the same as those from 2020, but did you have to pivot your strategies from in-person channels to digital? Did you postpone your new product or service? Do you have an event you had to cancel or postpone? Define what your most important goals are for your organization as this will be the focus of your marketing plan and how to prepare for an alternate strategy to achieve them.    AUDIENCE: Do you know who you&