A “generic” label design might sound uninspired at first – but not when it comes from the hands of Caroline Becker, Head of Prepress & Marketing at CCL Label Trittenheim, where the labels were also brought to life. The concept perfectly balances creativity, technical finesse and visual storytelling.  These wine labels bring together romantic symbolism and modern branding through the depiction of an angel with a bow and arrow – a clear nod to Cupid, the classical figure of love and attraction. In this context, the angel becomes a playful metaphor: just as Cupid’s arrow makes hearts fall in love, this label aims to make consumers fall in love – first with the label and then with the product. (Read more about the power of labels in article “Choosing Wine is an Emotional Decision“!) Visually, the angel adds a sense of timeless elegance, while the bow and arrow bring movement and impact, reinforcing the emotio

Growing your winery’s online presence is essential, but increasing website traffic can be costly – especially when it comes to paid advertising. Since you can’t control the cost of acquiring new visitors, the best way to maximize your marketing budget is by improving your conversion rates, average order values, and long-term customer retention. One powerful tool to help with this? Heatmaps. 🔥 Really – this data doesn’t lie. Heatmaps give you visual insights into how visitors interact with your website, showing where they click, scroll, and spend the most time. With these insights, you can refine your website’s layout to better engage potential customers, drive more wine club sign-ups, and increase online sales. Discover three ways wineries can use heatmaps to optimize conversions. 🤘 1) Uncover “Dead Zones” & Boost Engagement Heatmaps reveal what your visitors focus on – and what they ignore. Take a look at the example below

Afternoon Brief: Wine Sales Drying Up as Americans Turn Elsewhere

U.S. wine sales continued a multiyear decline in 2024, which experts attribute to shifting demographics, health concerns, new competition and economic forces...

Afternoon Brief: California Grapegrowers Race to Beat the Heat

Trucks full of wine grapes clogged roads all over northern California wine country this week as wineries raced to get their precious cargo into tanks before a brutal heatwave shriveled them to raisins...

Afternoon Brief: Harvard Researchers and Leading Statistician Stand up to WHO

Medical researchers, e.g. from Harvard University, disagree with the WHO's advice against drinking any alcohol. And even Tim Stockwell, one of the people most closely associated with that messaging says that the risks from 'low level' drinking are 'tiny'...

Afternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...

How to Shoot Like a Professional Photographer With Your iPhone 1. COMPOSITION One of the top things most budding photographers struggle with is composition. Google it, and you’ll find all kinds of stuff about leading lines, diagonals, perspective, and even the Fibonacci spiral. But one basic rule of composition will instantly improve your images. The Rule of Thirds. Use your camera’s grid to place your object of interest on one of the crosshairs instead of in the center. This allows your subject to stand out from negative space and draw the viewer’s eye where you want it. Good composition creates balance and movement within the image. It helps tell a story and provides direction for the viewer’s eyes. To turn on your grid, go to Settings > Camera, turn on the grid. While you’re there, turn on the Level as well. 2. STRAIGHTEN YOUR HORIZON A major tell of a bad photo is a landscape that seems to be falling off the page. Using the grid and level you&rsq