HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject lines, endless exclamation points, and “40% OFF” hysteria that blurs into static. Consumers don’t read; they scan for relief. According to Mailjet’s 2024 BFCM report, holiday email volume jumps nearly 80% between Thanksgiving and Christmas, while average open rates drop to 13–15%—a statistical cry for help. But the real problem isn’t quantity—it’s tone. Every brand is talking at their audience instead of with them. The louder the messaging, the less people listen. Leading with prices and panic doesn’t inspire trust; it triggers fatigue. That’s your opportunity. The brands that win the inbox aren’t the

An Arc Flash Study is a critical safety analysis that evaluates the potential risks posed by electrical faults within a system. It calculates the energy released during an arc flash event, defines the arc flash boundary, and specifies the necessary personal protective equipment to safeguard workers. For wineries where electrical systems are integral to processes like fermentation, bottling, and pasteurization, conducting these studies is essential to protect both personnel and operations.  Why Wineries Need Arc Flash Studies Arc flash incidents - sudden, high-energy electrical faults - present serious risks to workers in any industrial setting. In the wine industry, where large-scale electrical equipment is used throughout production, these risks can have devastating consequences. An Arc Flash Study provides wineries with:  Risk Mitigation: Identifying electrical hazards and recommending safety protocols to protect employees. Regulatory Compliance: Ensuring adherence to

In a recent project, TM Process & Controls, Inc. undertook a detailed power system study at one of the largest distillation facilities in the US Virgin Islands. The mission was to enhance electrical safety and system efficiency through a series of critical analyses and updates. The team’s work included a Short Circuit Analysis, an Arc Flash Study, and Protective Device Coordination. Additionally, they applied OSHA-required NFPA 70E labels and updated the facility's single line drawings. This comprehensive study, suggested by OSHA every five years or following major electrical modifications, aims to mitigate electrical hazards and ensure the safety of personnel working with electrical systems. While the project focused on a major distillery, the same rigorous safety measures and studies can be applied to various industrial manufacturing facilities, including wineries of all sizes. The primary goal of these assessments is to prevent electrical accidents and protect workers