Sustainable farming practices are essential for protecting the environment, improving long-term agricultural productivity, and supporting healthy communities. In fact, many of the methods highlighted today are shared across a variety of certification programs, from sustainable certifications like SIP Certified to regenerative programs like Regenerative Organic Certified (ROC). While each certification has its own specific requirements, the core principles of responsible farming remain consistent. In this week’s Marketing Tip, we’ll take a closer look at three key areas – Water Management, Soil Health, and Habitat Preservation – and how sustainable farmers manage them to ensure future success. Water Management Water is one of agriculture’s most critical resources. Sustainable farmers work carefully to both use water efficiently and protect water quality.   Efficient Irrigation Anyone who has struggled to keep a plant alive knows that plants

Afternoon Brief, June 20th

Marchesi Antinori Will Take Full Ownership of Col Solare: Marchesi Antinori and Ste. Michelle Wine Estates announce change in ownership in the premier Red Mountain Washington winery...

Afternoon Brief, April 4th

NBA and Kendall-Jackson Winery Announce Multiyear Partnership: The National Basketball Association (NBA) and Kendall-Jackson Winery today announced a multiyear partnership, making Kendall-Jackson the Official Wine of the NBA and USA Basketball and La Crema the Official Wine of the Women’s National Basketball Association (WNBA)...

Ancient Peaks Winery Names Barry J. White as Vice President of Business Development

April 4th – Santa Margarita, CA—Ancient Peaks Winery today announced the hiring of Barry J. White as Vice President of Business Development, a new position that spans general management, DTC […]

Afternoon Brief, October 12th

Staff Shortages Continue to Bite in the Wine Trade: Almost half (45%) of companies in the wine trade have been impacted by staff shortages in the last two years, with wine producers worst affected due to the seasonality of jobs such as picking...

Afternoon Brief, October 3rd

Napa Valley Finds Itself between a Rock and a Hard Place: Napa Valley wineries confront a growing set of challenges, including regulatory shifts, evolving tourist preferences and market volatility...

Afternoon Brief, March 16th

Chateau Ste. Michelle Partners with Live Nation as First-Ever National Wine Sponsor: Chateau Ste. Michelle, Washington’s founding winery and host to the Pacific Northwest’s most beloved summer concert series, has partnered with the world’s leading live entertainment company Live Nation to become its first-ever national wine category sponsor...

Afternoon Brief, October 10th

Son Arrested on Suspicion of Murdering Father in Champagne: Yann Vadin, 33, has been arrested after allegedly admitting to killing his father, local winemaker Jean-Luc Vadin, 57, of Champagne Vadin-Plateau, and staging a burglary...