Amazon Prime Day isn’t just for Amazon. It’s a cultural event — one that now shapes consumer behavior across the entire internet. Your winery can absolutely ride the wave to drive DTC sales, increase visibility, and capture new customers. Here’s how to turn Prime Day into Wine Day and create your own traffic-driving, list-growing, revenue-boosting event — without selling on Amazon. 🧠 Why Prime Day Matters to Wineries Shoppers are in deal mode. According to Adobe Analytics, consumers spent over $12 billion during Amazon’s 2024 Prime Day — and even more across other platforms offering competing deals. Whether it’s impulse purchases or stocking up on gifts, buyers are primed (pun intended) to spend. Smart wineries are piggybacking on this urgency, offering exclusive promos, creative bundles, and early access for club members. 1. Create Your Own “Wine Day” 🍷 Instead of competing with Amazon, coexist with it. Launch

One of the key sales and marketing trends for 2023 is personalization. As we’ve seen in the first half of this year, at least for some DTC brands, sales have slowed. Although personalization should always be a key component of your marketing, it is more critical than ever to optimize and retain those customers who do show interest in your company.  We are currently experimenting with Amazon Personalize and seeing some great results both for the brands and for our development teams. Win win. What Is Amazon Personalize Amazon Personalize is machine learning that allows businesses to create personalized recommendations for their customers, based on their past behavior, actions, and preferences. This powerful tool can be used by a variety of businesses, including everyone from large franchise organizations to small wineries who wish to improve their customer experience and increase sales. One of the key benefits of using Amazon Personalize is that it allows organizations to tail