Glass packaging trends in the wine industry are always changing, but remain grounded in tradition.  As leaders of the US domestic market in glass packaging, and decades of experience in the industry, Global Package have been creating these trends as much as utilizing them.  Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally. These strategic alliances allow us to keep up to date with trends globally from various spheres including material, design, market behavior, and digital behavior. As they allow our business to evolve, we are able to develop exciting new lines to assist our clients (you) launch and market your brands to a continually developing audience as your business evolves along with it. In this article, we’ve collected and compiled a breakdown of current trends and traditional conventions to assist in your choice of glass packaging for your wine label. Global Package wil

By Chelsea Franchi Tablas Creek is well-versed in the meaning of partnership.  After all, in business and practice, we are a partnership ourselves.  This winery was built upon the personal and professional relationship of two esteemed families: the Perrin Family of Chateau de Beaucastel and the Haas Family of Vineyard Brands.  This initial partnership not only shaped our present approach to business but also serves as a guiding principle in nurturing future collaborations.  We take great pride in the work we put forth in the vineyard, the cellar, and the business, so any ancillary associations we forge have some high standards to live up to. Infinity Bottling in American Canyon In addition to taking pride in how we conduct ourselves with others, we prioritize sustainability and recognize the profound impact our actions have on the planet.  In 2022, we released our first wine packaged in the bag-in-box format.  This radical decision was driven by several fa

Afternoon Brief, April 26th

Global Wine Demand Drops to 27-Year Low as High Prices Hit: Global wine consumption fell to its lowest level since 1996 last year as inflation sent prices to record highs, deterring consumers already facing lower spending power, the International Organisation for Vine and Wine (OIV) said on Thursday...

Afternoon Brief, April 23rd

Wine Industry Makes Sustainability Push with New Packaging Alliance: A new alliance of wine brands is launching a push for sustainable packaging solutions across the US wine industry...

Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging facilitates optimal storage. Wine packaging also acts as a quality cue for consumers. You want the consumer’s eye and hand to be drawn to the bottle on the shelf, choosing your bottle over your competitors. “Shelf appeal” is one of the most important considerations when choosing packaging for your next project. 5 Ways to Improve Your Wine Packaging 1. Different sized wine bottles You are most likely familiar with the standard 750mL wine bottle. They are excellent for dinner parties and social gatherings where they can be shared and enjoyed with your friends and family. However, our society is drinking less – 18% less than in 2004. With many people choosing to drink less, the

As we venture further into the promising yet unpredictable landscape of 2024, the wine and spirit industry faces unprecedented challenges that are set to disrupt the availability of glass bottles. Buckle up, because there may be turbulence to come. What Factors Will Influence Glass Bottle Availability in 2024? Government Duties Threaten Supply Chains The United States International Trade Commission is likely to add duties to imports from overseas, particularly from Mexico, Chile, and China. This move is anticipated to disrupt supplies and inevitably escalate costs. The potential for increased duties adds an additional layer of complexity to an already intricate global supply chain. Skyrocketing Freight Costs from Asia It’s only February, and the freight costs from Asia have already doubled and European prices are beginning to follow suit. The surge is a consequence of a competitive rush to ship stocks to the United States. The heightened demand for imports, coupled with existin

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in innovation Lowers perceived value deterioration Dilutes brand image Puts you in an unsustainable price war Hinders your ability to raise prices later Puts too much pressure on the need to increase the volume So, what should you do instead? We’re so glad you asked! Keep reading. 1) Protect and strengthen your brand equity Brand equity is a brand's value and strength built over time. Preserving brand equity should be your top priority. Every spending decision must be weighed against the potential threat to brand equity.  Another way of thinking about brand equity is “pricing power on the shelf.”  Here are twelve practical ways to strengthen your brand equity: En

CANADELL ensures the quality and consistency of its oak adjuncts by overseeing the entire manufacturing process, from selecting trees in the forest to seasoning, fabricating, toasting, packaging and sales. This 100% vertical integration gives winemakers full traceability and confidence in the impact its oak will have on their wine. "The Canadell Family delivers a full range of premium oak products that are classically made, traditionally crafted, and extremely consistent," says Paolo Bouchard, Business Development Manager for Bouchard Cooperages, CANADELL’s exclusive partner in North America, Australia, and New Zealand. "Wineries producing everyday value and premium price point wines often appreciate the consistency and quality of the CANADELL portfolio," adds Sarah Lanzen, International Oak Alternatives Consultant at Bouchard Cooperages. "Their consumers rely on consistency in today's ever-changing world. CANADELL's approach has always

Waterloo Container renews agreement with Amcor Flexibles Capsules Canada Inc Waterloo, NY, July 27, 2022– Waterloo Container has renewed its contract with Amcor Flexibles Capsules, Canada, as Amcor’s top distributor of the STELVIN® brand closure for wine, serving the U.S. East Coast territory. The strategic collaboration extends a 15-year history of affiliation between the two companies and brings together Amcor’s 65 years of wine-industry knowledge and proven track record as the leader in screwcaps for wine, with Waterloo Container’s 40 years of experience and dedication to the growth of the wine industry in the Eastern U.S. and Canada. Waterloo Container has been supporting the wine industry in North America for more than 40 years, providing a one-stop shop for wineries, winemakers and other beverage makers to purchase high-quality packaging supplies including the industry leading STELVIN® brand screw capsules. “Our renewed partnership w