As the newly crowned NCAA basketball national champions make their media rounds, you might think that NIL is just about athletes getting paid to play. But NIL is a legal concept that encompasses an individual's right of publicity and allows all individuals, not just student-athletes, to control and profit from the commercial use of their identity NIL, short for Name, Image, and Likeness, has grown far beyond endorsement deals for athletes. It’s about the core pieces of your identity: your name, your face, your voice, and the ways you present yourself to the world. In a digital world where anyone can build an audience (or be impersonated by AI), those things have real value for everyone. On March 26, 2026, the U.S. Patent and Trademark Office (USPTO) launched a new resource page that centralizes guidance on navigating name, image, and likeness in connection with trademarks and related intellectual property issues. This is a helpful first stop for understanding how branding an

Join leading wine industry attorneys, winery owners, and professionals for a focused half-day panel discussion. Panelists include: Arnaud Joubert - Légi Conseils Bourgogne Mario Zepponi - BMO Howard Bailey - Arch + Beam Pete Danko - Portland Business Journal Michael (“Mikey”) Etzel - Beaux Frères Winery Janie Brooks Heuck - Brooks Winery Barbara Gross - Cooper Mountain Vineyards David Millman - Domaine Drouhin Rusty Field - Domaine Serene Adam Campbell - Elk Cove Winery JB Rivail - Ponzi Vineyards What you’ll gain: Practical strategies to manage financial and operational risk Insights on protecting assets in a shifting market Real-world perspectives from industry leaders and advisors Actionable steps to strengthen stability and long-term positioning May 12, 2026 7:30 a.m. - 8:15 a.m.  Check-In & Breakfast 8:15 a.m. - 12:30 p.m. Program The Allision Inn & Spa 2525 Allison Lane  Newberg, OR 97132 Register Here

WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day" TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to empower their members. The results were immediate: a 19% increase in customized club shipments and a 50% reduction in support volume. Most importantly, the team reclaimed 4-5 hours of manual labour per club run by allowing their customers to customize their orders online and move to fully automated background processing.  Founded by third-generation farmer Doug Hill, Hill Family Estate is a family-run operation in Napa Valley that blends deep vineyard expertise with approachable hospitality. Their winery and tasting room experiences are known for being family-friendly, intimate, and deeply rooted in the land they have farmed for decades. For Allison Negrón, DTC Manager at Hill Family Estate, the goal is always to provide a seamless, personali

Session 2: AI-Enabled Virus Detection & Yield Forecasting for Vineyards Broadcast Date: June 18th, 2025 – 10:00 am (PT) Join us for the next session in the Growing Forward virtual series as we explore how artificial intelligence is transforming vineyard operations. This timely webinar will examine the key trends driving the next evolution of viticulture and how AI is helping growers boost efficiency, reduce risk, and make more informed decisions. Experts will share the latest advancements in AI for agriculture and viticulture and discuss how predictive analytics is improving the accuracy of yield forecasting. You’ll also learn how innovative tools are being used to detect, map, and test for vineyard diseases such as Red Blotch and Leafroll 3. The session will highlight real-world examples of how leading growers are using technology to streamline their operations and stay ahead of vineyard health threats. Moderator: Kia Behnia Co-Founder and CEO / Scout

We are honored to announce that Mike Osborn, Founder and VP of Wine.com, will be our keynote speaker.    Mike will share his invaluable insights into the world of wine, offering a unique perspective that you won't want to miss. Additionally, prepare your palate for an exquisite selection of tasting wines curated by Master Sommelier Evan Goldstein for the 2025 blind wine-tasting panel. This promises to be an unforgettable journey of wine discovery and enjoyment. Seats filled up quickly last year, so secure your spot now for the Annual Wine Conversations: A Global Tasting and Marketing Forum. Hosted by DIAM Bouchage and G3 Enterprises, this exclusive event is a must-attend for wine enthusiasts and professionals alike. Vintners Resort, Sonoma, CA March 6, 2025 • 9:30 am - 12:00 pm Optional Lunch with additional wine tasting • 12:00 pm - 1:30 pm Register Now This event is complimentary for qualified winemakers, enologists, wine marketers, winery purchasing personne

We are honored to announce that Mike Osborn, Founder and VP of Wine.com, will be our keynote speaker.    Mike will share his invaluable insights into the world of wine, offering a unique perspective that you won't want to miss. Additionally, prepare your palate for an exquisite selection of tasting wines curated by Master Sommelier Evan Goldstein for the 2025 blind wine-tasting panel. This promises to be an unforgettable journey of wine discovery and enjoyment. Seats filled up quickly last year, so secure your spot now for the Annual Wine Conversations: A Global Tasting and Marketing Forum. Hosted by DIAM Bouchage and G3 Enterprises, this exclusive event is a must-attend for wine enthusiasts and professionals alike. The Allison Inn and Spa, Newberg, OR March 4, 2025 • 9:30 am - 12:00 pm Optional Lunch with additional wine tasting • 12:00 pm - 1:30 pm Register Now This event is complimentary for qualified winemakers, enologists, wine marketers, winery purchasing

Wine’s Most Inspiring People 2025: Allison Jordan — A Collaborative Leader Driving Wine Sustainability

By Laurie Wachter Allison Jordan is a forward-thinking leader and educator, a global influencer and, above all, a pragmatic optimist. These are only

With the continuing decline of key metrics, the question most have is, “How long will this current market last?” We'll tackle that question with a panel of industry experts and present findings from the SVB State of the US Wine Industry survey that can help guide vintners and growers through the current down cycle. Please join us on Thursday, January 23, for a live, virtual event to review findings from our 2025 State of the US Wine Industry Report. Our panel of industry leaders will share their thoughts on the surprising drivers of this stubborn downturn and discuss paths that may lead to a healthier, more resilient industry. This year’s session will include the following topics: What can we apply from past supply imbalances? Which consumer segments have the most potential? When will declining wine sales bottom? Understanding the state of the production chain Successful approaches to new segments Register here. Speakers: Rob McMillan – EVP & Founder, S

California Winemaker Terah Bajjalieh Celebrates Arab-American Heritage Month at Private U.S. Department of State Reception

Washington, D.C., April 22, 2024—On April 18, Terah Bajjalieh, founder of California-based Terah Wine Co., poured her wines at a private reception hosted by the U.S. Department of State in […]

Join Vineyard Team and the Paso Robles Wine Country Alliance for an educational event that brings together wine industry professionals and energy partners for a half-day of sessions and networking focused on sustainable energy. THURSDAY, MARCH 14 8:00 A.M. - 1:00 P.M. SPRINGHILL SUITES BY MARRIOTT 900 EL CAMINO REAL, ATASCADERO REGISTER Itinerary: 8:00 – 8:30 a.m. …………….. Check-in, Coffee & Networking 8:30 – 9:00 a.m. …………….. Program Begins & Introductions 9:00 – 10:00 a.m. ……….….. Session 1: Energy Shift for the Wine Industry 10:00 – 11:00 a.m. …………. Session 2: Building Resiliency 11:00 a.m. – 12:00 p.m......… Session 3: Leveraging Energy Sustainability 12:00 – 1:00 p.m. …………… Networking Lunch REGISTER SPEAKERS & TOPICS INCLUDE: Energy Shift for the Wine In